Opendoor Marketing Science improves marketing effectiveness of multi-million dollar spend through analytics, experimentation and ML modeling.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Role Responsibilities :
- Own maintenance and performance management of Marketing Science ML models that is used to optimize a nine figure marketing budget
- Drive direct business impact with executive visibility
- Design, test, implement and democratize Marketing Science models (eg MMM, uplift, CLTV)
- Partner with Marketing and Analytics Engineering to use ML models for ad delivery optimization
- Partner with Marketing and Analytics Engineering to share predictions with publishers (eg Google) for ad delivery optimization
- Partner with stakeholder teams to determine business needs
Skills Needed :
- BS or MS degree in Statistics, Computer Science, or a related technical field
- 4+ years working in Data Science
- Proven experience using Python to deploy and manage Machine Learning models
- Establish and maintain best practices for ML operations
- Solid understanding of statistics and applying statistical methods to business problems
- Strong SQL skills
- Ability to distill complex information into actionable insights / story telling ability
- Familiarity with software design principles, including test-driven development
- Bonus points for being able to drive models into marketing actions and results
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