Assistant Director of Athletics for Marketing and Fan Engagement

Stockton, California, Assistant Director of Athletics for Marketing and Fan Engagement

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Primary Purpose :

The Assistant Director of Athletics for Marketing and Fan Engagement is responsible for the oversight and management of the department’s marketing, promotions, and branding through creative development and execution of marketing materials and collaboration in promotional activities or campaigns.

The position serves as a member of the department’s external team to maximize opportunity for revenue generation.

Essential Functions :

• Oversees licensing to enforce brand guidelines with vendors to ensure adherence.
• Assists the Coordinator for Marketing & Fan Engagement on analyzing social media metrics to assess effectiveness.
• Hire, develop, schedule, and supervise all marketing staff, including Coordinator for Marketing & Fan Engagement, part-time staff, interns, and game day staff (20-25 employees).
• Leads all marketing and fan engagement activities for 17 men’s / women’s sports (such as group recognitions, in-game contests, raffles, music, national anthem performers, etc.).
• Develops and executes student attendance plans and initiatives.
• Directs all game day fan engagement / marketing logistics, including scripts, half-time entertainment, giveaways, sponsor contract agreement obligations, and coordinating food truck contracts in relation to events.
• Develops game plans to share with creative content team that include graphics, video, etc. to utilize for gamedays and on social media.
• Assists Senior Associate Director of Athletics with building sponsorships through meeting and supporting potential partners and outsourced agencies.
• Manage community relations by participating in external / campus events, including mascot appearances.
• Serve as the primary liaison with Tiger Dancers, Pep Band, and Mascot including budget oversight, and coordinate travel to the conference’s basketball tournament.
• Coordinates HR tasks such as performance reviews and developing job descriptions.
• Acts as liaison between the athletics marketing department and the community, university institutions, pro teams, and NCAA constituencies.
• Performs other related duties as assigned or requested.

Minimum Qualifications :

• Bachelor’s Degree.
• Four (4) years of experience in athletics communications, media relations, journalism, marketing, or a related field.

Preferred Qualifications :

• One (1) year experience developing successful promotional communications campaigns.
• Experience in athletics or sports environment, preferably NCAA Division I athletic programs.
• Excellent written and verbal communications skills.
• Strong interpersonal skills.
• A demonstrated ability to work collaboratively and communicate effectively with colleagues and external constituencies.
• Advanced knowledge of current advertising strategy and techniques.
• Understanding of print-production and visual presentation of written information.
• Experience working with Adobe Creative Suite programs (Photoshop, Illustrator, InDesign) and programming languages including HTML highly desired.
• Working knowledge of NCAA rules and regulations.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements :

The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work requires frequent walking, standing, and sitting.

Occasional climbing stairs, walking across campus, stooping and reaching. May be required to lift / carry up to 25 lbs.

Work Environment / Work Week / Travel :

Work performed both in office and various athletic venues. Work required during non-regular business hours including evenings and weekends.

Requires some out-of-town travel to conference competitions and events. Valid driver’s license required. Incumbent must also be able to meet the University’s fleet rules and be eligible to drive for University business.

The University and its insurance carrier reserves the right to exclude applicants based on their driving record.

Hiring Range :

$66,560.00 $83,799.30 per year. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate’s qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement :

All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening. To apply, visit here.

The University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex / gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.

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