Director of Marketing and Communications

Job Description

Job Description

Salary :

At Faith Life Ministries, we invite people to be a part of a culture that inspires them to experience the Kingdom in their faith, family, and freedom.

Located in central Ohio, our headquarters are nestled in the beautiful town of New Albany. We are known worldwide for advancing the Kingdom through media, daily television, church campuses, and educational resources.

We have a passion to help people experience what God has for them through telling stories of life transformation that have a world impact.

As a global ministry, we are seeking a Christ-centered Director of Marketing and Communications who is called to be part of our team and skilled to help increase Faith Life’s global reach.

If this sounds like your ministry calling, keep reading to see if we’re a match!

The Director of Marketing and Communications is responsible for creating innovative marketing strategies that will build our brands, leading to increased awareness, fundraising revenue, relevance, and respect among our target audience.

S / he will execute success in traditional and innovative campaigns across the broad spectrum of today's marketing channels.

S / he will lead with strategic, creative, and financial acumen as well as a strong business intellect to take our organization to the next level.

This position will collaborate closely with the executive leadership team to develop and execute strategic plans that promote and advance the ministries’ mission, vision, and values.

This position is not remote and would require the ideal candidate to live near the New Albany Campus in Columbus, Ohio

Key Responsibilities :

• Develop and execute a comprehensive marketing and communications strategy.
• Manage the marketing and communications team, including hiring, training, and performance management.
• Develop and manage the ministries’ brands, ensuring consistency in messaging, tone, and visual identity across all channels.
• Oversee the creation of all marketing and communications materials, including print collateral, digital assets, and social media content.
• Work closely with the executive leadership team to develop messaging and content that aligns with the ministries’ mission, vision, and values.
• Create and manage the marketing budget, ensuring resources are allocated effectively to achieve strategic goals.
• Develop and execute communication plans for major events, programs, and initiatives.
• Develop and manage the ministries’ digital marketing strategy, including SEO, SEM, email marketing, and social media.
• Plan and oversee advertising and promotion activities, including print, online, electronic media, and direct mail, to increase local brand awareness of Faith Life Church, resulting in an increase in attendance.
• Build and maintain relationships with media outlets, journalists, and other influencers to promote the ministries’ message and events.
• Monitor and report on the effectiveness of marketing and communications strategies and adjust plans as necessary.
• Drive the brainstorming and creative development of products and resources to use on television programs, donor & partner premiums, small groups, or ministry resources.
• Develop and maintain a master communication calendar to coordinate all messaging for all channels.
• Oversee the development and execution of the schedule for donor communications via direct mail, eAppeals, and email blasts for Faith Life Now.
• Collaborate with other departments to ensure alignment and consistency in messaging and branding.
• Manage the ministries’ websites and social media channels, ensuring content is up-to-date, engaging, and effective in promoting the ministries’ message.
• Effectively leads all projects through completion within set deadlines.
• Build a network of reliable external agencies and marketing professionals to help accomplish the marketing goals and objectives.
• Stay up-to-date with industry trends and best practices, and continuously evaluate and improve marketing programs.

Minimum Required Qualifications :

• Bachelor’s degree or MBA in marketing, communications, or a related field.
• 10+ years experience of leadership in a marketing / brand role.
• In lieu of a college degree, we may consider 15+ years’ experience of leadership in a marketing / brand role.
• View the ministry marketing / branding role with passion and can articulate the mission and vision of Faith Life Ministries and all its house of brands.
• Excellent writing and editing skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Proven marketing campaign experience.
• Ability to design and execute effective new market launch strategies.
• Knowledge of Microsoft Office products, including Word, Excel and PowerPoint and other graphics and presentation software.
• Practical use of marketing research databases and general internet search methods.
• Knowledge of website management / development and familiarity with SEO strategies.
• Displays superior interpersonal and presentation skills.
• Works well dealing with teams in a flat organization, including legal staff.
• Strong negotiating skills and capable problem solver.
• Ability to work well under deadlines and meet the mental and physical demands of frequent time-sensitive projects and campaigns.
• Ability to handle security-sensitive information and maintain confidentiality.
• Attend one church service per weekend.

Preferred Qualifications :

Experience working in the non-profit arena is highly desirable.

Benefits :

• Health / Dental / Vision
• Life Insurance
• Paid Time Off
• Personal Days Off
• Celebrate your birthday with a paid day off
• Free continued education on LinkedIn Learning and masterclass.com

Employees possess and exhibit the following core values in their daily lives :

• Love for God.
• Love for the vision of our Senior Pastors.
• Personal life that exhibits a healthy work and family balance and integrity reflecting the Kingdom.
• Work Ethic that is excellent, protective, and frugal with time and money.
• The attitude of a servant, enjoyable to be with and devoted to the call of God and the Church.
4 days ago