About Sniffies :
Sniffies is the fastest-growing cruising platform for gay, bi, and curious men, offering a cutting-edge, interactive, map-based digital space where users can explore their sexual desires, kinks, and fantasies without judgment.
With a first-of-its-kind interface, Sniffies connects users with nearby guys and popular cruising destinations, providing unique, intuitive tools that make casual encounters effortless and exciting.
We're a sex-positive, inclusive brand committed to celebrating diverse sexual experiences and building a community free of shame and stigm
About the Role :
Are you a visionary marketer with a passion for driving global expansion? Sniffies is looking for an experienced and talented Global Growth & Marketing Strategy Director to join our team.
Reporting directly to our CMO, you will lead the charge in scaling our growth initiatives and crafting innovative strategies that resonate with our diverse audience.
As the Global Growth & Marketing Strategy Director, you will be pivotal in spearheading our international growth and commercialization efforts.
You’ll have the opportunity to :
- Lead Global Strategy : Develop and execute a comprehensive go-to-market strategy that propels Sniffies into new international markets, optimizing media and channel selection to ensure successful campaign launches.
- Drive Product Launches : Collaborate with product and development teams to introduce new features, ensuring users are informed and engaged.
- Innovate Growth Tactics : Implement cutting-edge growth hacking techniques and leverage affiliate marketing to explore new revenue streams.
- Champion Customer-Centric Growth : Craft strategies focused on user acquisition and retention, informed by customer insights and performance data.
- Foster Channel Synergy : Align efforts across all marketing channels to deliver cohesive and impactful messaging.
What We’re Looking For :
- A seasoned marketer with over 5 years of experience in growth marketing or performance marketing.
- Proven track record in leading international marketing strategies.
- Expertise in paid media, affiliate marketing, and commercialization.
- A data-driven mindset with strong analytical skills.
- Exceptional communication and leadership capabilities.
- Passion for LGBTQ+ advocacy and familiarity with cruising culture.
Why Sniffies?
At Sniffies, we believe in fostering a culture of diversity, innovation, and community engagement. We’re committed to creating an inclusive environment where every team member can thrive and contribute to our mission.
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