Posting Details
Position Information
Posting Number
S25176P
Posting Date
10 / 18 / 2024
Closing Date
Title
Marketing Associate
Working Title
Web Content Strategist
Salary Range
$75,000 Year
Employee Class
Civil Service
Department
Communication & External Relations
Full-time / Part-time
Full-time
Specialization
Requires computer competency, including advanced knowledge of Word (styles), Excel, Adobe Acrobat, PhotoShop, Canva and InDesign
Hours Per Week
Standard Work Week
Monday-Friday Some weekends and evenings required.
Job Summary
The Web Strategist will play a crucial role in creating and maintaining engaging content and page layouts for Chicago State University's ( CSU ) external website and intranet.
This position is responsible for driving optimization efforts to enhance user experience (UX), increase engagement, and improve search engine optimization ( SEO ) across all web pages.
Job Description
Content Development : Work closely with subject matter experts, departments, and / or leadership to create, edit, and manage web content that aligns with CSU's objectives.
Ensure all content is clear, engaging, and accessible.
- Page Layout Design : Collaborate with the IT Department to design and implement intuitive page layouts that enhance user navigation and engagement.
- SEO Optimization : Conduct keyword research and implement best practices for on-page SEO to improve the visibility and ranking of CSU's website on search engines.
- User Experience (UX) Enhancement : Analyze user behavior and feedback to identify areas for improvement. Develop strategies to enhance user experience through design adjustments and content updates.
- Analytics and Reporting : Monitor website performance using analytics tools. Provide regular reports on engagement metrics, SEO rankings, and overall website performance to inform future strategies.
- Cross-Department Collaboration : Work closely with various departments, including marketing, admissions, and academic units, to ensure that the website effectively meets the needs of students, faculty, and stakeholders.
- Stay Current with Trends : Keep abreast of the latest trends in web design, content management, and digital marketing to ensure CSU's website remains competitive and innovative.
Minimum Qualifications
- Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.
- One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
- Based on position requirements, additional education, training, and / or work experience in the area of specialization inherent to the position, may be required.
Note : Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
Preferred Qualifications
Minimum of three (3) to five (5) years' experience, preferably for a university, a web-focused media company, a marketing agency, or a company marketing department.
Knowledge, Skills and Abilities
Experience with web writing, production management, web page design, HTML , and web graphics types and standards required.
Experience with content management software.
- Excellent written and verbal skills required. Intense attention to detail, accuracy and quality control.
- Requires detailed orientation and solid organizational skills.
- Must have a familiarity with user interface and navigational design.
- Experience with search marketing, organic search and web analytics best practices required.
- Ability to work independently and interact effectively with technical and management staff at the hospitals and university.
Additional Applicant Information
Physical Requirement / Demands
Sedentary work that primarily involves sitting / standing
Work Environment
General office work environment
No adverse environmental conditions expected
Web Content Strategist
The Web Strategist will play a crucial role in creating and maintaining engaging content and page layouts for Chicago State University's (. Keep abreast of the latest trends in web design, content management, and digital marketing to ensure CSU's website remains competitive and innovative. Work clos...
Remote Web Content Strategist
We are seeking a talented and detail-oriented Web Content Strategist Contractor to join our dynamic team. This role is crucial in optimizing our web content to enhance user experiences, boost conversion rates, and maintain a powerful and consistent brand narrative on our Company website. Ensure web ...
Network Deployment Project Manager
We are seeking a skilled Project Manager to oversee the planning, execution, and completion of our network expansion projects. The ideal candidate will have a background in construction management, network engineering, and project management, with a focus on delivering projects on time and within bu...
Product Marketing Manager
At an exciting time for BenchPrep, as we expand our platform to support more learning use cases, we are seeking a dynamic Product Marketing Manager. This role requires a self-starting, team-oriented individual passionate about spearheading marketing initiatives across the entire product lifecycle. D...
Revenue Operations Account Manager - (HubSpot, SEO, Content Marketing)
OneIMS Group is seeking a highly motivated and skilled Revenue Operations Account Manager with expertise in HubSpot, SEO, and Content Marketing to join our dynamic marketing Agency. As a Revenue Operations Account Manager, you will play a crucial role in managing and optimizing sales & marketing...
Senior Marketing Manager #1775
Marketing Manager with a knack for licensing, a passion for storytelling, and a strategic mindset to join our dynamic team and propel our brand to new heights. Marketing Manager, you will be the driving force behind our product promotion, brand visibility, and sales optimization efforts. You will le...
Senior Manager, Marketing (Membership)
The Senior Manager, Marketing is directly responsible for the effective marketing of IFT products, services, and programs. The Senior Manager has a deep understanding and experience in marketing principles and tactics, as well as a full understanding of IFT’s mission and audiences. The senior ...
Senior Content Creator
We are looking for a collaborative and skilled Content Creator with proficiency in both video and still photography, a deep understanding of social media trends and pop culture and a keen eye for framing and prop design. You will be the primary owner and creator of social content while also applying...
Content Strategist
Our one-of-a-kind healthcare strategy and marketing firm has an excellent opportunity for a Content Strategist - someone that will research, plan, and write scientific and medical content for a variety of promotional materials facing patients, providers, and members of the allied health community. R...
SEO Content Strategist
Our client, a national non-profit medical association, seeks a Content Strategist to add to their team! As a Content Strategist, you will plan, create, and manage digital marketing content for the organization to drive audience engagement and channel growth. Conducts SEO research, content audits, an...