Content Marketing Manager

Qualifications

• The selected candidate must be legally authorized to work in the United States
• Exceptional writing, editing, and storytelling skills
• Proven ability to create high-quality content that aligns to the right audience, purpose, and channel
• Detail-oriented with strong organizational and project management skills
• Ability to conceptualize content visually as well as linguistically
• Able to handle a fast-paced environment and respond quickly to new opportunities and requests
• Critical-thinker and problem-solver, with excellent interpersonal skills
• Understanding of marketing and communication theory and best practices
• Solid understanding of marketing metrics with the ability to analyze data and KPIs to identify areas of opportunity and improvement
• Prior experience with marketing automation technology (ex. Marketo) appreciated
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) expected
• BA / BS degree in communication, English, journalism, marketing, or related field
• 4-5 years of relevant B2B content creation experience, preferably in a software or technology industry
• Travel required up to 10% of the time
• Ability to work remote with a stable internet connection on an as needed basis
• Located and working from an office location (when required)
• Frequent repetitive hand and arm movements required to operate a computer
• Specific vision abilities required by this job include close vision (working on a computer, etc.)
• Frequent sitting and / or standing

Responsibilities

• This role is responsible for content execution, assisting with content strategy, testing and using data to find new ways to engage our core audiences, researching and identifying content topics, and serving as an experienced editor and internal brand advocate
• This position is ideal for a seasoned, hands-on creator with experience producing content for diverse channels
• Create original, compelling content for a variety of channels and audiences, such as bylines, thought-leadership articles, whitepapers, social media, web pages, blogs, video scripts, emails, infographics, and other materials
• Interpret the expertise of Vertafore SMEs and thought-leaders into long-form pieces, presentation topics, pitch topics, and other assets as needed
• Translate complex and technical concepts into accurate, easy-to-digest, audience-forward assets
• Manage content projects from idea through publication, and deliver work within time, budget, and resource expectations
• Be a content, brand, and messaging advisor for the Marketing organization
• Serve as a representative on cross-functional teams, as assigned
• Manage content KPIs and metrics to gauge effectiveness and make improvements
• Facilitate appropriate stakeholder approvals and integrate feedback to ensure content meets goals and expectations
• Track industry trends, influencers, and topics of interest as they relate to key corporate messages to develop related content strategies
• Recognize features and benefits of Vertafore products and effectively connect them to key messaging themes in brand-level marketing content

Benefits

• Pay Range : $70000 - $85000 / year
• Medical, vision & dental plans
• Short Term and Long Term Disability
• Pension Plan & Employer Match
• Maternity, Paternity and Parental Leave
• Employee and Family Assistance Program (EFAP)
• Education Assistance
• Health Savings Account & Flexible Spending Accounts Options
• Life, AD&D (Basic & Supplemental), and Disability
• 401(k) Retirement Savings Plan & Employer Match
• Supplemental Plans - Pet insurance, Hospital Indemnity, and Accident Insurance
• The Professional Services (PS) and Customer Success (CX) bonus plans are a quarterly monetary bonus plan based upon individual and practice performance against specific business metrics
• The Vertafore Incentive Plan (VIP) is an annual monetary bonus for eligible employees based on both individual and company performance

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