Marketing Manager

Job Description

Job Description

Welcome to Palm House, where modern luxury meets timeless elegance in the heart of Palm Beach. Located on the prestigious Royal Palm Way, just a short stroll from the pristine beaches, iconic Worth Avenue, and the Royal, Palm House is set to become a new symbol of refined hospitality on this storied island.

Our 79-room property is not just a hotel; it’s a destination a place where the charm of Palm Beach’s rich history blends seamlessly with a fresh, contemporary vision of luxury living.

At Palm House, we are dedicated to crafting bespoke experiences that reflect the unique desires of each guest. From the moment guests step into our vibrant Palm Bar, adorned with exquisite Murano glass chandeliers, to relaxing by our serene Sunset Pool Deck or unwinding in our expansive, elegantly designed suites, every detail is thoughtfully curated to create an atmosphere of relaxed exclusivity and personalized service.

Our mission is to honour the enduring allure of Palm Beach while establishing new traditions for the next generation of discerning travellers.

As we prepare to open our doors, we are building a team of passionate, innovative, and service-oriented professionals who are excited to be part of something extraordinary.

Whether you’re a seasoned hospitality expert or looking to start your career in a luxury yet unstuffy environment, we offer a dynamic environment where your talents will be recognized, and your contributions will help shape the future of luxury hospitality in the Island,

Explore our career opportunities and join us in our mission to set a new standard of excellence in Palm Beach. At Palm House, you’ll not only be part of a team you’ll be part of a legacy.

Job Overview

The Hotel Marketing Manager is responsible for creating and implementing marketing strategies that promote the hotel’s services, increase brand awareness, and drive occupancy and revenue.

This role involves managing digital marketing campaigns, overseeing content creation, analyzing market trends, and collaborating with the sales team to achieve the hotel’s marketing objectives.

The Marketing Manager ensures that the hotel’s brand is effectively communicated across all channels and that marketing efforts are aligned with business goals.

Key Responsibilities

Marketing Strategy & Planning :

• Develop and implement comprehensive marketing plans to achieve the hotel's business objectives.
• Identify target audiences and create strategies to reach and engage them effectively.
• Set and monitor marketing goals and KPIs to track the success of marketing initiatives.

Digital Marketing & Online Presence :

• Oversee the hotel’s online presence, including the website, social media channels, and online review platforms.
• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Manage content updates and enhancements for the hotel’s website to ensure it is current, engaging, and optimized for search engines.

Content Creation & Management :

• Create compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials.
• Collaborate with the design team to produce high-quality visual content, such as graphics, videos, and photography.
• Ensure that all content aligns with the hotel’s brand voice and messaging.

Market Research & Analysis :

• Conduct market research to understand industry trends, competitive landscape, and customer preferences.
• Analyze marketing data and campaign performance to identify areas for improvement and inform future strategies.
• Provide insights and recommendations based on data analysis to optimize marketing efforts.

Brand Management & Promotion :

• Develop and maintain the hotel’s brand guidelines to ensure consistent messaging and visual identity.
• Plan and execute promotional activities and campaigns to enhance the hotel’s brand awareness and reputation.
• Represent the hotel at industry events, trade shows, and community functions to promote the brand.

Partnerships & Collaborations :

• Build and maintain relationships with local businesses, attractions, and travel partners to drive cross-promotional opportunities.
• Develop and manage partnerships with influencers, media, and other external stakeholders to amplify marketing efforts.
• Coordinate joint marketing activities with travel agencies and corporate partners.

Advertising & Media Planning :

• Develop and manage advertising campaigns across various media channels, including print, digital, and broadcast.
• Allocate the marketing budget effectively to maximize ROI on advertising spend.
• Evaluate and negotiate with advertising vendors and media outlets to secure the best placements and rates.

Public Relations & Communications :

• Develop and implement public relations strategies to enhance the hotel’s public image and manage media relations.
• Prepare press releases, media kits, and other communication materials to share news and updates about the hotel.
• Handle inquiries from the press and coordinate interviews or media appearances for hotel representatives.

Event Promotion & Management :

• Plan and promote special events, seasonal promotions, and packages to attract guests and drive bookings.
• Collaborate with the sales and events teams to ensure successful promotion and execution of hotel events.
• Track the performance and ROI of promotional events and campaigns.

Team Collaboration & Leadership :

• Work closely with the sales, revenue management, and operations teams to align marketing strategies with business goals.
• Provide guidance and support to the marketing team, including training and development opportunities.
• Foster a collaborative environment that encourages creativity and innovation.

Compliance & Reporting :

• Ensure all marketing activities comply with legal regulations and brand standards.
• Prepare and present regular reports on marketing performance, including campaign results, budget utilization, and ROI.
• Maintain accurate records of marketing activities, contracts, and financial transactions.

Qualifications

Education : Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field; MBA or advanced certification in marketing preferred.

Experience : Minimum of 5-7 years of experience in marketing, with at least 2-3 years in a hospitality or hotel environment.

Specific Job Knowledge, Skills and Ability

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities :

• Strong understanding of marketing principles, strategies, and best practices.
• Proficiency in digital marketing, social media, and content management.
• Excellent communication, writing, and presentation skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving abilities.
• Proficiency with marketing tools and software, including CRM systems, email marketing platforms, and analytics tools.
• Ability to manage multiple projects and meet deadlines.

Licenses or Certificates

Ability to obtain any government required licenses or certificates.

Grooming

All employees must maintain a neat, clean and well-groomed appearance (Specific standards are available).

Other

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements,

efforts, or working conditions associated with the job. While this is intended to be an

accurate reflection of the current job, management reserves the right to revise the job or to

require that other or different tasks be performed when circumstances change (e.g.

emergencies, changes in personnel, workload, seasonality, rush jobs or technological.)

Palm House, is our first property in US under the Iconic Luxury Hotels Collection, part of L+R Hotels.

L&R Hotels is a family-owned business, headquartered in London, and our multi-cultural, global business manages a 23,000 room portfolio that spans the UK, Continental Europe, the US and the Caribbean.

It is exceptionally diverse from select service hotels to award-winning five-star assets and spectacular leisure resorts in the world’s most exclusive locations.

We are a dynamic, highly motivated global private investment company, creating lasting value for investors and communities.

Our approach is innovative, commercial and entrepreneurial.

L+R Hotels invests where there is true potential, constantly developing our portfolio and guided by our long-term vision.

We are committed owners and build on the strengths of our properties and people, equally valuing our employees, guests, and partners.

Iconic Luxury hotels, is a collection of distinct properties, in either Iconic Buildings, Iconic addresses or Iconic Destinations, and while each property has its own distinct architecture, cultural positioning, character, traditions and stories, they all share a common commitment to delivering outstanding experiences.

The current portfolio includes some of the world’s most famous hotels, from Cliveden House, one of England’s finest country estates, to Italy’s Hotel Excelsior, home of the Venice International Film Festival.

Other UK hotels include Chewton Glen, an English estate on the South Coast; The Lygon Arms, a 14th-century Coaching Inn in the Cotswold’s;

11 Cadogan Gardens in Chelsea, one of London’s most prestigious residential neighborhoods; The Mayfair Townhouse, which sits in the heart of the exclusive Mayfair district, and The Chelsea Townhouse, which opened in September 2023 just over the road from 11 Cadogan Gardens.