Senior Paid Social Media Strategist

About Us :

We are a leading ad agency located in downtown Seattle with a dynamic team of 45 employees. At Copacino Fujikado, we are driven by our core values, which shape every aspect of our work and culture :

• Fueled by Curiosity : We constantly ask 'why?' and 'what if?' to find creative solutions.
• Find a Way : We overcome challenges, ambiguity, timelines, or budget constraints to get things done.
• Play Offense : We proactively plan for the future and strive for continuous improvement.
• Do the Right Thing : We always aim to do the right thing for our clients, colleagues, and community, even when it's hard.
• Give a Damn : We deeply care about our clients, deliverables, and colleagues, challenging each other to create better outcomes.
• Enjoy the Ride : We embrace fun, laughter, kindness, and positivity through all times.

Job Summary :

The Senior Paid Social Media Strategist will develop and implement integrated social media plans that align with client objectives, creative executions, and budget considerations.

This role requires a deep understanding of various social media platforms, strategic thinking, and a collaborative spirit to drive successful campaigns that embody our core values.

Key Responsibilities :

Strategic Planning :

• Fueled by Curiosity : Create innovative social media plans that align with client objectives and consider budget, production schedules, and creative executions.
• Develop strategic social media recommendations, including audience identification / forecasting and campaign metrics (KPIs).
• Work closely with Media Strategists to present full-funnel, cohesive plans that leverage social media's strengths.

Campaign Management :

• Find a Way : Manage all aspects of campaign setup, including platform access, billing setup, campaign targeting & settings, and creative alignment, adhering to social media best practices.
• Expertise in all major social media platforms, including Meta (FB / IG), LinkedIn, X (Twitter), TikTok, Snapchat, Pinterest, Reddit, etc.
• Oversee the continuous monitoring of campaigns, implementing optimizations to ensure KPIs are met.

Leadership and Mentorship :

Give a Damn : Mentor and train junior team members, fostering a culture of continuous learning and improvement.

Collaboration and Communication :

• Do the Right Thing : Present recommendations to clients with expertise, authority, and knowledge, ensuring they align with client goals and our core values.
• Collaborate with creative and production teams to ensure that final creative assets align with best practices for social media platforms.
• Build strong relationships with co-workers and be a knowledgeable resource, always helping to find solutions when challenges arise.

Data Analysis and Reporting :

• Play Offense : Review relevant data points, generate insights, and recommend optimizations for all client reports, continually driving improvement in campaign performance to ensure KPIs are met.
• Prepare and present wrap reports that summarize campaign performance and key learnings, applying these insights to future campaigns.

Process Improvement :

• Enjoy the Ride : Regularly monitor social platforms and drive processes for campaign setup, reporting, optimizations, and trafficking to ensure a positive and productive work environment.
• Stay abreast of social media industry advances, new technologies, techniques, and vendors, sharing relevant updates with internal teams.

General Attributes :

• Strong strategic, creative thinker with a data-driven, analytical mind.
• Ability to be client-facing, presenting complex ideas clearly and effectively.
• Strong time management, organization, and attention to detail, with the ability to work independently and deliver on time in a fast-moving, results-oriented environment.
• Cool-headed and composed under pressure, with the ability to bring in senior management when needed.

Requirements : Experience :

Experience :

• Minimum of 5 years of experience in social media strategy and execution, preferably in a client-facing role, with a proven track record of driving results.
• Strong understanding of social media platforms, audience targeting, and paid media tactics.
• Experience working in a dynamic agency environment, managing multiple client accounts and campaigns.

Technical Expertise :

• Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Twitter Ads).
• Familiarity with pixels and conversion tracking across social platforms, plus generating accurate UTMs. Comfortable collaborating with the AdOps team to implement the appropriate tracking framework based on a client's KPIs.
• Strong knowledge of data analysis tools and techniques, with experience in A / B testing and performance optimization.

Soft Skills :

• Excellent communication skills, with the ability to present complex data insights to clients and internal teams.
• High level of business acumen with the ability to connect social media strategies to overall business goals.
• Commitment to Do the Right Thing and Find a Way by proactively planning for client success and continuous improvement.

Other :

• Demonstration of thought-leadership through industry participation, speaking, and writing.
• Passion for social media and digital marketing, with a curiosity to continually learn and adapt to new trends.

Our Benefits :

Comprehensive medical, dental, vision, and STD / LTD insurance coverage starting the first of the month after your start date.

Coverage for domestic partners, spouses, and dependents is available at an additional cost.

• Eligibility to participate in our 401K plan after 90 days of employment, with potential for an employer year-end contribution based on agency profitability and regulatory guidelines.
• Generous PTO package, including vacation, sick days, and shorter summer Fridays. Plus, enjoy up to 12 weeks of paid parental leave and 12 paid holidays per year.
• Stipends to help cover the costs of your cell phone, internet, home office furnishings, and a public transportation pass.
• Competitive salary with a benefits package designed to support your well-being.
• Opportunity to collaborate with a dynamic and innovative team.
• Access to professional development opportunities to help you grow in your career.

Our EEO Statement :

Copacino Fujikado is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and provide equal employment opportunities without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected status.

Our DEI Statement :

At Copacino Fujikado, diversity, equity, and inclusion are fundamental to who we are. We strive to create a workplace where everyone feels valued, respected, and empowered to bring their full selves to work.

Our commitment to DEI is integral to our mission to build a stronger, more inclusive company and community.

How to Apply :

To apply, please submit your resume and a cover letter to the Director of People, DBT, detailing your experience and why you're the perfect fit for this role.

We look forward to hearing from you!