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Director of Growth Marketing

VirtualVocations
Durham, North Carolina, United States
Full-time

A company is looking for a Director of Growth Marketing to lead their paid media efforts and drive growth.Key ResponsibilitiesDevelop and execute omni-channel paid media strategies to drive user acquisitionManage and optimize the paid media budget for maximum ROI and CPALead a team of performance marketers to enhance campaign ideation and executionRequired QualificationsBachelor's degree in Marketing, Business, or a related field;

MBA or relevant certifications are a plus7-10 years of experience in performance marketing with a focus on scaling paid media campaignsHands-on experience with Google Ads, Meta, and paid social, especially in DTC e-commerceStrong analytical skills with knowledge of digital marketing metrics and attributionExperience managing multi-channel ad budgets and optimizing for KPIs such as ROAS and CPA

5 days ago
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