Digital Content Manager

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Bear Down Brands is a network of consumer brands that each focus on premium home, health, and personal care products. It is our mission to create elevated wellness essentials that enhance the way you care for yourself and the world around you.

We are looking for a remarkable Digital Content Manager for our four consumer brands - Pure Enrichment, Bentgo, Verilux, and Brusheez.

The ideal candidate will have a history of exceptional e-commerce content concepting and collaborative execution in a CPG environment.

The perfect candidate will be an amazing copywriter, marrying conversion-focused product content with on-brand tone and imagery.

This role requires exceptional project management, communication, attention to detail, and a hands-on approach within our fast-paced, entrepreneurial culture.

We’re a hard-working, fun-loving, down-to-earth team, and we love our open and collaborative culture. We support our team with a collaborative and flexible environment, while continuing to embody the entrepreneurial spirit that got us to where we are today.

When working for Bear Down Brands, you can expect :

• Competitive pay with an annual bonus potential
• Medical, dental and vision
• 401k with company matching
• Paid Time Off : Vacation (3 weeks), Sick and Holidays
• Paid Volunteer Time Off : 2 days annually
• Half-day Summer Fridays from Memorial to Labor Day
• Regular company events / initiatives
• Annual performance & compensation review
• Growth and development We are big on supporting employees who want to grow their career and love to see our team grow beyond their role
• Talented coworkers in a diverse, energetic, and collaborative office culture

Responsibilities :

Responsible to research, brainstorm, concept, and collaboratively execute new digital content across all digital channels.

Primary responsibilities include content for Amazon, E-commerce (ThirdParty.com retail and DTC websites), new product launches, promotions, and videos.

• Provide creative and strategic content briefs to guide the Creative team, including copy and imagery suggestions. Leverage existing brand, product, and copy assets while continually looking for ways to refresh / improve.
• Project manage assigned projects. Cross-functionally lead and communicate throughout the Marketing Team to ensure projects are created, routed, reviewed, and completed on time.
• Lead assigned content needs for Amazon, DTC websites, and ThirdParty.com retail websites, including above-the-fold and enhanced-brand images and all copy.
• Collaboratively lead Marketing calendar brainstorming, planning, brief writing, and content execution, including new product launches, promotions, and cause-marketing.

Execute assigned projects collaboratively across the Marketing team.

• Collaborate with Video Production Manager on script writing and storyboards for videos.
• Collaborate with Director of DTC E-commerce to create content for all DTC website and email marketing needs, including promotions, ads, email newsletters / flows, and blogs.
• Assist and collaborate on video and photo shoots that may be in-office or on location (if local).

Requirements & Qualifications :

• 2+ years experience required concepting and executing digital marketing content in a CPG environment. Experience must be product focused with a strong emphasis on e-commerce conversion and branding.
• Exceptional copywriting skills, including impeccable grammar and spelling.
• Experience concepting / executing content collaboratively with Creative designers required.
• Experience with script writing and videos preferred, but not mandatory.
• Experience with Asana and Slack very helpful.
• Strong project management, organization, and communication skills.

Salary :

$70,000 - $75,000 DOE

Actual base salary will be determined on a case-by-case basis and may vary based on the following considerations : job-related knowledge and skills, education, and relevant job & industry experience.

This position will report to the Director of Digital Marketing. Local and remote candidates will be considered. Local candidate to work a hybrid schedule in our Santa Ana, CA office (currently in-office on Tuesday and working from home Monday, Wednesday-Friday, but subject to change).

Bear Down Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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