Media and Content Coordinator

Southern Tide, LLCGreenville, SC - Southern Tide Headquarters

We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts!

This position is based in Greenville, SC.

The Media and Content Coordinator supports and assist the Director, Brand Marketing and Creative Content and the whole marketing team across all job functions, as directed.

The incumbent supports the marketing team to execute social media strategies to increase brand awareness, engagement, and sales.

They curate compelling visual and written content, interact with partners and ambassadors, analyze metrics, and stay abreast of industry trends to maintain a strong online presence.

Crew Position :

• Develop and execute a creative social media plan with assistance from the Digital Media Specialist rooted in audience strategy, creative and authentic brand storytelling.
• Manage social content calendar and craft creative briefs in alignment with company objectives for Instagram, Facebook, TikTok, Pinterest, X and LinkedIn.
• Collaborate with the Creative Content Team on content plans leveraging audience insights and past performance to inform decisions
• Manage day-to-day activities across multiple social media platforms, fostering engagement and growth with an always-on approach.
• Moderate User generated content (UGC) and collaborate with channels to weave in UGC as appropriate.
• Foster relationships with brand ambassadors to amplify the company's online presence & coordinate collaboration opportunities.
• Provide personalized support to partners and ambassadors, addressing inquiries, receiving requests and ordering product.
• Develop and maintain clear documentation for partner and ambassador programs to report on yearly allowances and product value.
• Respond to comments, messages, and inquiries with a proactive and professional approach.
• Distribute content appropriately to company stores, signature stores and wholesale partners.
• Monitor social media trends, audience feedback, and competitors to inform strategy adjustments.
• Analyze performance metrics and generate reports to measure the success of social media efforts.
• Manage Facebook and Instagram shops & other shoppable commerce platforms to provide a seamless customer experience.
• Analyze performance metrics and generate reports to measure the success of social media efforts.
• Craft compelling and on-brand copy for southerntide.com that resonates with the established brand voice and tone for.
• Write blogs for The Southern Edit and publish content in the website theme adding according to links and images.
• Partner with copywriting agency to tailor copy to resonate with target audiences, conveying Southern Tide's lifestyle and values.

You will love this job if you

• Demonstrate clear and effective written and oral communication skills.
• Have excellent attention to detail, well organized, and strong project management skills.
• Work well under pressure with tight deadlines.
• Have strong time management skills with the ability to effectively multitask.
• Enjoy collaboration and working in a team environment

Who we would like to meet :

• Bachelor's degree in Business, Marketing or related field or relevant work experience.
• Generally, 2+ years’ experience in Social Media, Content Creation or Community Management.
• Proficient with basic computer programs (Word, Excel, Outlook).

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law.

U.S. EEOC :

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, or any other characteristic protected by law.

U.S. EEOC :

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