What makes this a great opportunity?
As the Senior Director of Jim Beam at Beam Suntory, you will be a key leader in shaping the marketing strategies that drive our brands’ success in a highly competitive market and category.
Reporting directly to the Vice President of American Whiskey for the US, you will act as the P&L owner for all Jim Beam Family which comprises one of Beam Suntory’s largest US sales priorities.
You will lead a team of 4 -5 and be responsible for the delivery of our Annual Operating Plan for your brands, including budget planning and deployment guardrails, and the brand P&L.
You will help the brand portfolio achieves sales, consumption, and share objectives for the Franchise. You will also serve as the key point of contact for any Jim Beam related questions that come from the Global Brand House.
Location : New York, NY or Chicago, IL
Role Responsibilities
Lead development, deployment, and financial delivery of Annual Operating Plan across the Jim Beam portfolio
o Lead the US Jim Beam portfolio strategy (JBTDs, strategic imperatives)
o Lead performance management, evaluation, diagnosis, and associated action planning
o Lead identification and evaluation of risks / opportunities through S&OP
o Accountable for raising any above-threshold variations to plan
o Partner with Field Marketing, business intelligence, and Commercial Marketing to maximize BI effectiveness, address gaps in planning, and support delivery of commercial P&L.
o Develop & align on gap fill programs when there is a void in national programming or commercial timelines can’t be met
o Determine budget allocation at GBU level, owning GBU brand budget broken out by market
- Serve as first point of contact for the Global Brand House Managing Director for all US portfolio needs / question areas related to Jim Beam
- Lead the in-market execution of new product launches partnering with commercial marketing to plan and execute retail programs;
- provide support for future pipeline development partnering with innovation and global brand house team to ensure proper insights, ideation, positioning and subsequent transition to brand team for launching;
partner with insights and commercial teams to ensure KPIs for success are defined and tracked
Lead U.S. wide programming and experience development, including :
o Define and develop end-to-end national programs for brands, including strategic oversight of brand media planning and execution (w / support from Media planning team)
o Core leader on Creative Review Team (CRT) in development of Global Experience Blueprint
o National alignment with key national customers both in-store, eCommerce, and Third Party (3Ps)
Build robust programming that drives portfolio growth and works both nationally and at a local level
o Build and develop national and local sponsorship strategy
o Spend time in the market / s and consistently seek feedback from Field Marketing, Distributor, and Consumer to gain understanding of needs, trends, customer expectations and the competitive landscape
o Ensure timely communication flow to the Field Marketing team, and commercial marketing teams around important marketing updates
Ensure consistent and cohesive asset development process :
o Manage iterative process of where and who is defining / developing assets between Global Brand House and North America Marketing
o Own agency relationships needed to facilitate adaptation and / or execution of local or portfolio asset and program needs
o Provide detailed marketing briefs to Commercial Marketing team to ensure delivery of all portfolio assets through the buy
o Define U.S. portfolio insights learning agenda for Jim Beam in conjunction with global insights and dedicated insights resource
o Define the US social strategy and content requirements working with the Global Brand House
- Plans and directs performance of 4-5 reports : motivates employees, assists in goal setting, provides development opportunities and performance feedback, addresses issues and resolves problems.
- Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.
Qualifications
- 14+ years consumer marketing experience with premium, luxury goods, packaged goods or services
- Experience leading a large, iconic priority brand in a local market within a matrixed organization and a large brand budget
- MBA preferred
- Proven ability to execute flawlessly on brand / marketing projects that align with overall Brand strategy
- Strong understanding of how to build brands that intersect with culturally relevant moments and touchpoints for today’s modern consumer
- Self-starter with an ability to manage through ambiguity and transformation in a new strategic role within the organization
- Experience repositioning of brands locally
- Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership
- Strong collaborator across teams and functions
- Proven ability to analyze and diagnose brand and market performance
- Experience working in or with commercial sales or field marketing is a plus
- Multicultural marketing experience is a plus
- Experience with beverage alcohol industry and / or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
- Flawless communication skills in writing, meetings, and presentations
- Demonstrated personal characteristics to be brand evangelist to local teams
- Experience directing and managing multiple agency partners is preferred.
- Prior people management experience is required
If based in NY, the salary range for this role is $200k-$245k, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits.
The salary range is commensurate with the candidate’s location, experience, and skillset.
At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected.
Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law.
All recruitment and hiring decisions are based on an applicant’s skills and experience.
Nearest Major Market : Manhattan
Nearest Secondary Market : New York City
Job Segment : Branding, Performance Management, Field Marketing, Business Intelligence, MBA, Marketing, Human Resources, Technology, Management
Tax Senior Manager – Federal M&A/Financial Instruments
As an Affirmative Action and Equal Opportunity Employer all applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities...
Sr. Product Manager, Content & Media New York, NY OR US-Remote
If you have a thirst for continuous learning, dedication to action-oriented analysis, an obsessive focus on the customer, and an attitude that anything is possible, then Vimeo is the place for you. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse emp...
Campus Undergraduate – 2025 US Consumer Services Marketing Summer Internship New York, NY
Understand how our business functions and how it might best be served using new and emerging digital products and/or services. Passion for customer marketing, product management, payments innovation, travel and diningindustries and new technology trends. Manage end-to-end marketing initiatives or ot...
Sr. EVS Director - New York, NY
Compass One Company that provides specialized, high-quality, innovative, and responsive support services exclusively to the healthcare industry. Crothall serves many of the Top 100 Hospitals throughout its over 1300 healthcare service teams in 46 states. A division of Compass Group USA, we have more...
Senior Consultant, Us Consumer Credit Product Delivery
The Senior Manager, US Consumer Credit Product Delivery will be part of the US Consumer Credit Product team and be responsible for delivering Visas consumer credit products and Visas credit market knowledge and insights to our clients. The position will be based in San Francisco, CA, New York, NY, o...
Senior Manager, SkinCeuticals Flagship Business Development Marketing, SkinCeuticals US
The Senior Manager of Marketing is a key member of the SkinCeuticals US marketing team with a focus on the B2B, B2C, and D2C marketing initiatives of our Flagship exclusive Skinceuticals partners program. This role will lead all marketing initiatives for the SkinCeuticals Flagship program, and work ...
Psychiatrist / Medical Director - New York, NY
Greenlife Healthcare Staffing is currently seeking a Psychiatrist Medical Director to fill an opening with a Public Health and Social Service Center located in New York, New York. Psychiatrist / Medical Director - New York, NY. Must have an active New York State license. Supplemental Life Insurance ...
Managing Director & Head of Credit Restructuring - US Private Credit
BlackRock US Private Capital ("USPC") is the team within BlackRock Private Credit focused on providing innovative capital solutions to US middle market companies through directly originated investments that generate attractive risk-adjusted returns. As of September 30, 2023, BlackRock manages US$84 ...
Senior Creative Director, Global Corporate Brand
In fact, Forbes named us one of America’s Best Midsize Employers, and Newsweek included us in their list of America’s Most Loved Workplaces for 2021 and 2022, as well as one of America’s Greatest Workplaces for Diversity in 2023. The Marketing division is an in-house, full-service B2C/B2B brand and ...
Senior Software Engineer (C#)
A career at Rockstar Games is about being part of a team working on some of the most creatively rewarding and ambitious projects to be found in any entertainment medium. You would be welcomed to a dedicated and inclusive environment where you can learn, and collaborate with some of the most talented...