ABOUT THE ROLE
We are looking for a Paid Social Manager to join our team. This person is a self-starter that has experience develop ing , manag ing , optimi zing , and report ing on Paid Social Campaigns.
The ideal candidate works to understand client and user needs and translate them into appropriate environments and opportunities.
This role is responsible for developing and maintaining effective social tactics, trends, technologies , and best practices , and educating internal teams and clients on campaign and project implementation.
YOUR DAY TO DAY
- Act as strategic lead across multiple clients for defining paid social programs and manage the completion of required work to support strategy
- Manage / execute day-to-day paid social activities for multiple clients
- Identify new paid social strategies and find ways to employ them for the benefit of our clients
- Stay current with developments within the paid social landscape to ensure best practices are applied across active and prospective clients
- Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy to drive performance improvements
- Format and prepare regular campaign performance reports for all active projects
- Create, categorize and refine targeting strategies to create a comprehensive campaign that drives qualified visitors to client sites
- Implement experiments to test across targeting tactics, ad creative and formats; analyze results; and draw conclusions on how to optimize the campaign to meet company goals
- Present to both the internal team and client in a formal and informal setting
- Develop and maintain project budgets, status reports and timelines
- Manage trafficking of campaigns and creative through various ad platforms
- Actively seek opportunities to expand the scope of client engagement as well as differentiate the client from competitors
- Understand the client’s product, business culture and competition
- Develop or provide input for measurement framework across paid social plans and consult with internal teams and / or clients on implementation and Q / A
- Oversee and verify billing and reconciliation for client social spending
- Provide and document best practice POVs in relevant social areas
- Lead department / agency 101s / 201s and ongoing information sharing to keep client teams abreast of key social topics, issues, developments, etc.
WHAT YOU BRING
- Bachelor’s degree in advertising or marketing preferred; all fields will be considered with relevant experience
- 5+ years of experience in an agency managing multiple clients or equivalent client-side marketing experience (multiple campaign management);
B2B experience preferred but not required
- Demonstrated success in managing large-scale paid social campaigns
- Experience with international paid social campaigns is a plus
- Must be a confident self-starter, resourceful, and disciplined, able to work autonomously and still deliver on goals / deadlines
- Must have the ability to manage many projects simultaneously and work effectively within a fast-paced environment
- Must have strong communication skills, verbal and written, as this position will be heavily client-facing
- Must be highly detail-oriented and able to produce client-ready, polished work independently
- Proficiency in Facebook Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, X Ads, Reddit Ads, Snapchat Ads, and TikTok Ads
- Proficiency in Microsoft Office Suite a must (particularly Excel)
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