CPG Marketing Director (Bilingual in Korean and English)

Job Description

Job Description

Salary Range : $150,000-$175,000

Job responsibilities :

Responsible for short-term and long-term category strategies for Asian Foods category in US and

global markets in Canada and Europe across all channels in Club, Retail, Food Services.

Maintain a strategic multi-year plan and roadmap to support category growth and profitability

targets and deliver compelling product / category messaging and positioning.

Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product

innovation roadmap, planning, commercial and distribution strategies, and any potential product

issues.

Lead the development of annual marketing plan for the categories, through deep consumer

insights including consumer needs, buying preferences, and macro trends. Partner closely with

stakeholders to drive results.

• Track the life cycle of the product and recommend adjustments to the products as needed.
• Gather and analyze consumer satisfaction, competitor actions, sales performance, impact of

promotional programs and other marketing programs to rationalize the product line portfolio

and adjust as needed.

Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the

infrastructure is enabled to support the development process and overall product / category

strategy.

Continually monitor and report on the market landscape using competitive analysis and

consumer insights to inform product decisions.

Develop and maintain a dashboard of metrics to understand category performance (e.g.,volume,

profit); build data-driven narratives for Sales team for successful sales achievement.

• Lead quarterly business reviews to present to Leadership team.
• Manage and own P&L targets by categories and channels.
• Conduct product / category analyses and recommend new products and features to fill product

pipeline and meet company’s strategy and goals.

• Lead quarterly business reviews to present to the leadership Team.
• Manage and oversee a team.

Qualifications / Skills :

• Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration.
• MBA is a plus.
• Passion for food is a must!
• 15+ years of relevant work experience in brand or product innovation marketing (CPG

experience required) preferably in food industry. 5+ years in Marketing Director / Sr. BM level.

• Excellent agility and problem-solving skills demonstrating the ability to work within ambiguity.
• Effective skills in build relationships cross-functionally to meet business goals and objectives.
• Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI,

Nielsen, and Spins.

• Excellent verbal & written communication skills and presentation skills
• Ability to accomplish tasks in a timely manner and meet deadlines.
• Ability to travel.
• Bilingual in Korean required

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