Bilingual Senior Marketing Coordinator

Bilingual Senior Marketing Coordinator - Korean & English The Senior Marketing Coordinator will be responsible for developing and implementing marketing strategies to enhance the firm’s visibility, client engagement, and overall market presence, particularly within Korean-speaking communities.

This role requires a creative and strategic thinker with excellent communication skills in both Korean and English and a deep understanding of the legal industry. Responsibilities :

Marketing Strategy and Planning :

• Develop and execute comprehensive marketing plans to support the firm's business development goals.
• Identify and target new client segments within Korean-speaking communities.
• Collaborate with attorneys and practice groups to create tailored marketing campaigns.

Content Creation and Management :

• Create, translate, and localize marketing materials, including brochures, newsletters, web content, and social media posts in Korean and English.
• Manage the firm's online presence, including website updates and SEO optimization, ensuring content is accurate and engaging.

Event Coordination :

• Plan and coordinate firm-sponsored events, webinars, and seminars targeting Korean-speaking audiences.
• Manage event logistics, promotions, and follow-up activities to maximize client engagement.

Client Relationship Management :

• Develop and maintain relationships with key clients, industry contacts, and community organizations within the Korean community.
• Conduct market research to identify trends and opportunities for client development.

Analytics and Reporting :

• Monitor and analyze the effectiveness of marketing campaigns using various metrics and analytics tools.
• Prepare regular reports on marketing activities, outcomes, and ROI for senior management.

Collaboration and Leadership :

• Lead and mentor junior marketing staff, fostering a collaborative and productive work environment.
• Work closely with the business development team to align marketing efforts with overall firm goals. Qualifications :
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of marketing experience, preferably in a legal or professional services environment.
• Fluency in Korean and English (both written and spoken) is required.
• Strong understanding of Korean culture and market dynamics.
• Proven experience in creating and executing marketing strategies and campaigns.
• Excellent writing, editing, and communication skills in both languages.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• High level of creativity, attention to detail, and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications :

• Experience with graphic design tools (e.g., Adobe Creative Suite).
• Knowledge of SEO and web analytics.
• Familiarity with legal industry marketing trends and best practices. Compensation : $55,000 - $65,000 yearly
• Marketing Strategy and Planning :
• Develop and execute comprehensive marketing plans to support the firm's business development goals.
• Identify and target new client segments within Korean-speaking communities.
• Collaborate with attorneys and practice groups to create tailored marketing campaigns.Content Creation and Management :
• Create, translate, and localize marketing materials, including brochures, newsletters, web content, and social media posts in Korean and English.
• Manage the firm's online presence, including website updates and SEO optimization, ensuring content is accurate and engaging.Event Coordination :
• Plan and coordinate firm-sponsored events, webinars, and seminars targeting Korean-speaking audiences.
• Manage event logistics, promotions, and follow-up activities to maximize client engagement.Client Relationship Management :
• Develop and maintain relationships with key clients, industry contacts, and community organizations within the Korean community.
• Conduct market research to identify trends and opportunities for client development.Analytics and Reporting :
• Monitor and analyze the effectiveness of marketing campaigns using various metrics and analytics tools.
• Prepare regular reports on marketing activities, outcomes, and ROI for senior management.Collaboration and Leadership :
• Lead and mentor junior marketing staff, fostering a collaborative and productive work environment.
• Work closely with the business development team to align marketing efforts with overall firm goals.
25 days ago