Director of Marketing and Admissions

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Majestic Care is looking for a Director of Marketing and Admissions to join our team’s mission and believe in our core values! Our mission is to individualize the quality of life of those we care for through the magical culture created from the hearts of our care team members! On top of a great company culture and a rewarding career , you will get the Majestic Difference :

Majestic Mobile : You will be provided a personal smartphone with all mobile service expenses paid! This includes unlimited talk, text, and data and 5G hotspot.

Quarterly Pay Increase : All full-time Care Team Members will receive quarterly increases.

Discounts / perks, Insured for Life, Tuition Forgiveness, and Free Telehealth Services!

Our mission : Through the hearts of our Care Team Members, we provide excellent healthcare to those we serve.

Our Core Values :

• L - Listening
• E - Empathy
• A - Accountability
• D - Decisiveness

This is how we create a culture to LEAD with Love.

Majestic Care’s Director of Marketing is responsible for building relationships and having community involvement.

Responsibilities :

• Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
• Conduct community tours.
• Manage the admission process by maintaining updated bed availability and community services information at all times.
• Manage the inquiry process professionally, timely, and with appropriate follow-up.
• Effectively manage occupancy levels and census / premium mix enhancement.
• Make calls to outside the community to medical, insurance, legal, and financial professionals, and senior organizations, appropriate special interest groups, hospital discharge planners, and other community contacts.
• Develop and maintain relationships to advise referral sources of bed availability and new products and services.
• Maintain current database of existing and potential referral sources.
• Utilize company’s sales practices and sales tracking tools.
• Alert appropriate department heads and community staff of projected changes : i.e., admissions, bed changes, and discharges, through daily admission meetings to discuss forthcoming changes.
• Utilize bed management principles.
• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to assure appropriate and efficient decisions about prospective admissions.
• Recommend admission decisions to community management.
• When admission determinations are made, communicate with nursing and housekeeping about appropriate room and bed selection.
• Ensure appropriate admission paperwork and signatures are obtained from residents or responsible parties prior to admission.
• Communicate special needs of new admits to staff to ensure a smooth transition.
• Ensure daily that referral sources and admissions data are entered into the automated referral system.
• Ensure every admission is educated about and encouraged to sign up for the Alternative Dispute Resolution program.
• Coordinate the development and implementation of sales and marketing plans, serve as a chairperson for marketing team meetings, monitor budgets, and track results.
• Maintain a working knowledge of state and federal regulations and reimbursement guidelines (Medicare and Medicaid).
• Assist with managed care referral process.
• May provide assistance with new care team member orientation for the admission process.
• Maintain a database of medical contacts / community resources along with knowledge of industry trends and legislative / regulatory issues and communicate this information to community staff and community contacts.
• Keep all patient information confidential.
• Develop and implement special events and presentations targeted at community education, establishing, and maintaining status for the community as the expert on skilled nursing, specialty programs, and rehabilitation care in the community.
• Monitor and evaluate customer satisfaction; audiences might include new admissions, post-discharges, current residents and families, community sources, and others as appropriate to develop action plans, as needed.
• Daily follow up on all active and pending inquiries.
• Perform other tasks as assigned and within the scope of practice.
• Must demonstrate empathy, courteous, kind and professional workplace behavior and customer service to all residents, Care Team Members, vendors, visitors and family members at all times.
• Attend all mandatory in-services; and complete timely all necessary Relias trainings scheduled to perform. Keep abreast and / or discuss with supervisor or manager all necessary policies, procedures and business practices within the scope of the position held to effectively perform all duties assigned.

Requirements :

• Associate and / or Bachelor’s Degree in Business / Communications field preferred.
• Two years equivalent experience in a sales / marketing position or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations experience preferred.

Majestic Care provides a competitive compensation and full benefits package. For more information please apply. Come join our team!

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