Job Description
SUMMARY
As a member of the media and analytics team, you will report to the Senior Director of Media, and will be accountable for managing all media operations, execution of media strategies and evaluation of performance KPI's to inform business objectives for every campaign.
In this role, you will be responsible for fine-tuning media processes, assessing and implementing media models, including attribution, along with emerging platforms.
We seek an experienced manager with a passion for performance-based advertising, and an individual who is curious and proactively working on solutions to enhance our business.
Spanish language proficiency preferred, but not required. Hybrid Work Schedule - In office Tuesdays / Thursdays .
SPECIFIC RESPONSIBILITIES INCLUDE* :
- Train, supervise, and lead junior level media team members in implementing media plans and strategies, as well as stewardship of media performance, analysis, and reporting.
- Identify ideal media mix and strategies based on campaign objectives across all marketing channels
- Lead preparation and presentation of media plans, projections, quarterly reviews, and test proposals to clients
- Track and monitor media budgets for all campaigns
- Collaborate with media and analytics team to look for ways to improve data processing, results reporting, media operations, and systems
- Oversee media team on presentation of analysis, findings, and recommendations to meet client's goals
- Lead the business operating vision with the ability to translate it into impactful recommendations and solutions for processes, people, and technology
- Utilize strategic thinking and partner with senior leadership and team members on ideas for growth and meeting business goals
- Research, qualify, onboard, and manage relevant partnerships to compliment and enhance service offerings and overall media performance
- Monitor, inform and stay up to date on market research, competitive data, industry trends and media landscape
Qualifications
WHAT YOU NEED TO BE SUCCESSFU L
- Strong leadership and analytical skills with proven ability to deliver in depth analysis of media performance and insightful recommendations to drive business growth
- Sound business acumen with proven experience and knowledge of US Hispanic marketing and media landscape
- Highly proficient in Excel and PowerPoint; Core Media system, Power BI and Tableau experience is a plus
- Superb written and verbal communication skills with attention to detail
- Excellent project management skills with knack for prioritizing and meeting deadlines in a fast-paced environment
- Minimum 7 years' experience in performance driven media roles
- Bachelor's degree in a related field required
TRANZACT, A WTW Company, Is An Equal Opportunity Employer. We Celebrate Diversity And Are Committed To Creating An Inclusive Environment For All Employees.
Equal Opportunity Employer / Disability / Vet
Operations Data Analytics Manager
Proven experience as an analytics manager or data scientist. This position is for a senior professional with deep knowledge and highly developed technical expertise in data analysis, who leads initiatives to consolidate, visualize, report, and action operations focused data. Prepares and presents op...
Digital Media Analytics Manager
As our Digital Media Analytics Manager, you will act as a change agent, build our digital media analytics toolkit, and supporting our CX team in shaping the future of digital media development, targeting, and measurement leveraging 0/1PD, Gen AI, and precision marketing strategy. As a Digital Media ...
Operations Data Analytics Manager
Proven experience as an analytics manager or data scientist. This position is for a senior professional with deep knowledge and highly developed technical expertise in data analysis, who leads initiatives to consolidate, visualize, report, and action operations focused data. Prepares and presents op...
Home Operations Manager
Managers have an opportunity to quickly advance their careers forward within a growing company! It is required for the Manager to:. Our Managers come from all backgrounds and industries, you are not expected to be an expert on day one, and will be given many opportunities within our training program...
Sr. ABM & Digital Marketing Manager- AI
ABM & Digital Marketing Manager- AI. Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital. Reporting to the Director of Digital and ABM,. Develop and execute marketing programs that drive. ...
Cyber Security Analyst (Remote, PST)
CGS Business Solutions is committed to helping you, as an esteemed IT Professional, find the next right step in your career. Collaborate with different teams to integrate advanced threat response and vulnerability remediation strategies into business practices. CGS specializes in IT business solutio...
Securities Operations Manager
Our client is building out a new team, they are seeking an Operations Manager to work onsite and be responsible for managing operational activities, improving workflows, and maintaining compliance with industry regulations within this Broker-Dealer. Coordinate with other departments to ensure smooth...
Director of Sales and Marketing
JOB DESCRIPTION Job Title: Director of Sales Date Created: 07/15/2024 FLSA Status: Exempt Job Status: Full-Time Reports To: General Manager Schedule: Flexible I. Job Summary The Director of Sales is responsible for driving sales initiatives and maximizing revenue opportunities for the restaurant. Po...
Retail General Manager
We are seeking a highly skilled and experienced General Manager to oversee all aspects of the operations. The General Manager will be responsible for ensuring the smooth and efficient functioning of our retail, entertainment, and garage components, while upholding the highest standards of customer s...
Us Marketing Director (luxury Fragrances)
The US Marketing Director will be instrumental in developing and executing comprehensive marketing strategies to bolster the brand's visibility and engagement across the US market. The ideal candidate for the US Marketing Director position is someone with a robust background in marketing management,...