Director/Sr. Director of Marketing

Our client, a customizable lifestyle accessories brand, is looking for a Director / Sr. Director of Marketing to join there team in their team in NYC on a hybrid schedule (4 days in office).

This role will work closely with the Creative, Digital, and Events departments to ensure cohesive execution across all marketing initiatives.

Job Duties Include :

• Collaborate to develop and implement comprehensive brand and seasonal marketing strategies
• Partner with digital team to manage and optimize marketing efforts across all channels, focusing on increasing brand visibility, customer acquisition, and retention
• Work with Retail & Events teams to deliver best-in-class retail store events and product launches while supporting and promoting the core product lines
• Manage and allocate the marketing budget, including expenses for photoshoots, influencer campaigns, events, etc.
• Lead social media marketing efforts, staying ahead of trends / emerging platforms, and positioning the brand at the forefront of social media engagement
• Collaborate to refine paid social media strategies, leveraging influencer partnerships and social trends to enhance marketing funnel
• Direct and support the influencer manager to boost brand awareness, engagement, and conversion rates
• Guide the social content strategy and ensure effective channel management
• Foster sponsorship and partnership opportunities to bolster brand event initiatives
• Lead the professional development of the marketing team, providing guidance, setting goals, fostering growth, etc.
• Introduce fresh and innovative ideas to keep the brand evolving and relevant
• Analyze competitive brands for insights and potential innovation opportunities

Job Qualifications Include :

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus
• 3+ years of experience in marketing, with 3+ years in a senior leadership or managerial role
• Expertise in crafting and executing marketing strategies that drive brand growth, customer acquisition, and revenue generation
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Strategic thinker with the ability to use data-driven insights to guide decision-making and optimize marketing performance
• A creative, innovative mindset focused on continuous improvement
• Proficient in marketing technology platforms, analytics tools, and digital marketing channels
• Ability to balance attention to detail with a focus on broader business objectives
• Capable of working independently, navigating ambiguity, and meeting deadlines
• Ability to inspire and lead teams
• Detail-oriented and skilled in project management
• Adaptable to evolving market trends and operational demands
• Strong strategic thinking and analytical abilities

Salary : $175k-$185k annually depending on experience

While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!

If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you!?

PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting.

PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

Please refer to our website : www.pyramidcg.com for access to our Right to Work and E-Verify Participation Posters.