Insurance Lead Gen Marketing Specialist (Hybrid)

Come join our team!

There are many reasons why EPIC Insurance Brokers & Consultants has become one of the fastest-growing firms in the insurance industry.

Fueled and driven by capable, committed people who share common beliefs and values and bring it every day, EPIC is always looking for people who have the right stuff people who know what they want and aren't afraid to make it happen.

Headquartered in San Francisco and founded in 2007, our company has over 3,000 employees nationwide. With locations spread out across the U.

S., our local market knowledge and industry expertise helps support our clients' regional and global needs. We have grown very quickly since our founding, and we continue to see growth and success thanks to our hard-working and growth-minded employees.

Our core values are : Owner mindset, Inspire trust, Think big, and Drive results. If these values and growth align with what you're looking for in your next career?

Then consider joining our amazing team!

JOB OVERVIEW :

We have an exciting NEW job opportunity within our Corporate Marketing team to help generate leads (and revenue!) for our sales professionals around the country.

We are looking for a Lead Generation (Growth Marketing) Specialist who will primarily be responsible for supporting the execution of strategies to increase company's user base, revenue, and brand presence.

This role will use a combination of marketing channels and tactics, focusing on data-driven decision-making and experimentation.

This is not a cold-calling job - this role will rely heavily on digital advertising, marketing, and analytics experience to help attract & nurture qualified leads, and get them connected with experienced sales professionals who can best meet their needs.

WHAT WE'RE LOOKING FOR :

• Experience with lead generation, digital advertising & social media, email marketing, and analytics.
• Curiosity and an eagerness to learn ! Insurance industry experience is nice to have but not required. The team can teach the important aspects of the industry, but ideal candidates will love learning, be a self-starter & enjoy variety in their work.
• Candidates with strong, professional communication skills both written and verbal. Ideal candidates can successfully pivot between providing detailed and accurate written communication, as well as picking up the phone and having a detailed verbal conversation.

This role will communicate heavily with external and internal clients, in a sales-related capacity, and will need to be able to communicate sales messaging effectively.

• Highly organized individuals with an eye for critical thinking & analytics - in this role, leads will need to be nurtured and followed up on consistently, and trends and data regularly analyzed.
• Positive and outgoing disposition, eager to work as a team but also functions well working independently.
• Candidates able to work full-time, on a hybrid work schedule (3 days a week in-office) in our Atlanta GA, New York NY, or Chicago IL office

WHAT YOU'LL DO :

A detailed list of job duties include (but are not limited to) :

• Assist with developing and implementing growth marketing campaigns : This includes content marketing, social media marketing, and paid advertising.
• Manage the company's customer acquisition funnel : Manage and support activities across all stages of the customer experience : customer acquisition, activation, retention, and up-selling.
• Analyze campaign data and assist with identifying trends : Implement changes to improve performance and ensure maximum return on investment.
• Work cross-functionally with other teams : Work with sales leadership, design, and marketing teams to align marketing efforts with overall business objectives, and content strategies.
• Stay updated with the latest trends- Keep abreast of the latest digital marketing trends and explore new channels for user acquisition and growth.
• Monitor and improve live campaigns : They analyze websites and funnels and prepare performance analysis reports that identify areas of opportunity.
• Work with the marketing group and partner with the Chief Marketing Officer and Brand Director on optimizing content strategy and planning.
• Manage the marketing funnel : Responsible for finding and addressing issues in the marketing funnel to prevent and reduce customer churn.
• Work cross-functionally with sales leaders, design, and marketing teams : Support in the design and implement data-driven growth initiatives.
• Monitor and manage social media and web analytics : Develop insightful reports for teams and superiors.
• Leverage analytic tools during market research.
• Other duties as assigned.

WHAT YOU'LL BRING :

• A degree in marketing, business, or a related field is strongly preferred but not required
• Experience in marketing analytics and campaign management.
• 2+ years' experience in marketing.
• Analytical and Data-Driven Mindset : Involves using analytics tools, interpreting large data sets, and conducting A / B testing to inform growth strategies.
• Creative and Experimental Approach : Must be able to brainstorm innovative campaigns, experiment with new growth tactics, and think outside the box to differentiate their brand.
• Experience working with marketing automation software, SEO, social media algorithms, and the digital advertising landscape.

COMPENSATION :

The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.

WHY EPIC :

EPIC is over 3,000 employees nationwide and we're growing! It's a great time to join the team and be a part of this growth. We offer :

• Generous Paid Time off
• Unlimited PTO for salaried employees; 22 PTO days starting out for hourly employees; 12 company-observed paid holidays;

4 early-close days; plus additional paid days off

• Generous leave time options : Paid parental leave, pregnancy disability and bonding leave, and organ donor / bone marrow donor leave
• Work-life balance, especially with our standard work weeks being 37.5 hours not 40 hours
• Generous employee referral bonus program of $1,500 per hired referral
• Quarterly employee recognition program for demonstrating EPIC's values plus additional employee recognition awards and programs (and trips!)
• Employee Resource Groups : Women's Coalition, EPIC Veterans
• Professional growth & development : Mentor Program, Tuition Reimbursement Program
• Unique insurance, such as Pet Insurance and Cancer Insurance
• Additional benefits include (but are not limited to) : 401(k) matching, flexible work options, medical insurance, dental insurance, vision insurance, and wellness programs
• We're a top 10 privately held insurance brokerage
• We've consistently been voted Best place to work in the insurance industry since 2009

EPIC embraces diversity in all its various forms whether it be diversity of thought, background, race, religion, gender, skills or experience.

We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients.

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