As an integral part of Learfield's Always On team and initiative, the Supervising Producer is an extremely important role on the ground at University of Florida that uses in-depth creative and content knowledge built by years of experience to develop, produce and shoot multiple content-driven executions in partnership with the school.
Working closely with the centralized (New York) team of Director, Content and Post Supervisor, Editor and a Content Producer they manage, the Supervising Producer will serve as the on-site representative and collaborate closely with the athletic departments, school production teams, and local staff to ideate, create and execute a robust content offering and calendar that will increase fan engagement across school athletic handles as well as generate revenue opportunities for local Learfield sales staff.
WHAT YOU'LL DO
- Oversee entire Always On offering at University of Florida, including creative, production, distribution, analytics, content strategy and revenue potential
- Lead creation of episodic video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local and national sales staff
- Own and manage the development and execution of 10-15 new narrative / lifestyle series from idea generation through final deliverables, including writing, producing, shooting, and overseeing edit and distribution at University of Florida.
- Advise on optimal content strategy and plan to increase fan engagement, hit key athletics priorities, and generate revenue locally & nationally
- Manage Content Producer and resources on ground as well as delegate responsibilities across team to optimize output
- Produce, write, direct, and shoot LEARFIELD narrative, serialized shoots at University of Florida
- Serve as creative lead and supervising producer on all projects in production
- Utilize data, content trends, and creative expertise to develop LEARFIELD Studios content strategy and proactive full-year content calendar
- Pitch directly to clients and internal partners and serve as a point of contact for University of Florida
- Generate and execute ideas for brand integration video series for local and national sales and attend client pitches and productions
- Ensure that the quality of our content is always at the highest possible level within budget and schedule constraints
- Work collaboratively with necessary departments, internally and externally, to ensure all agreed upon deliverables are provided
- Develop research, pre-production, production, post production, distribution, and analysis plans for all proactive and reactive series executed by LEARFIELD Studios at University of Florida.
- Optimize distribution and promotion of content and use data as your co-creative director to fine-tune the creative strategy
- Own communication with Athletics, SIDs, Coaches, Assistant and Deputy ADs to produce series and integrate athletics priorities into content strategy
- Manage pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis
- Manage the tracking and evaluation of performance of all campaigns to create and present recaps to partners, sales, and leadership
WHAT WE'RE LOOKING FOR
- Minimum 8-10 years of work experience in the sports or entertainment industry focused on creating, writing, producing and directing video content
- Must have previous experience with shooting and directing video.
- Excellent communication skills with the ability to present concepts and strategies to executive leadership
- Passion for and extensive experience in storytelling to drive engagement with fans / audience
- Sports and / or entertainment experience a must
- Ability to own and produce projects and communicate with external partners as main point of contact
- Experience working with digital, short-form video, social & influencer-driven content. Narrative storytelling a plus.
- Strong leadership skills and ability to manage multiple people across a variety of projects.
- Direct experience with content creation pipelines
- Must have a firm understanding of all aspects of production, including production equipment, lighting techniques, cameras / lenses, audio, guiding the work from production through post when necessary
- Must be able to write pitch materials, pre-production plans, and present to internal and external partners.
- Ability to generate and execute new ideas and concepts that might align with a project's initiatives
- Creativity in deciding how an idea will be interpreted and representing the idea in execution
- Must contribute to and thrive in a high energy, high profile, positive, proactive, deadline driven, results oriented, and attention to detail environment.
- Strong administrative, critical reasoning, and problem-solving abilities.
- Capacity to manage and prioritize many projects at one time in a fast-paced, ever-changing environment.
- Must be highly organized, efficient and precise in his / her work.