Marketing Strategist

Job Description

Reporting to the Director of Marketing Strategy, the Marketing Strategist, is a strategic-thinker who can translate big-picture marketing vision to implementable operational and tactical plans.

This individual is a dot-connector who must understand how all of our marketing efforts can work together to build our brand and advance goals.

The Strategist partners with designated business / academic units and brings together channel owners, creative producers and communicators to bring marketing strategies from concept to completion.

A modern marketer, this individual thinks in a holistic way and ensures channel teams are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies.

The Strategist partners with designated business / academic units to understand goals and objectives and to translate those into targeted marketing strategies.

Regularly provides counsel to the Director of Marketing Strategy. Qualifications

• Bachelor’s degree required.
• Three plus years of marketing strategy development experience.
• A track record of implementing major national omni-channel marketing campaigns which meet or exceeded stated measurable goals.
• Higher education experience a plus.

Job Specific Qualifications

• A big-picture thinker, able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing.
• Deep understanding / experience about brand expression & experience and knows how to bring a brand to life through strategic marketing campaigns.
• A team player. Works collaboratively with diverse groups inside & outside of the University. Experience working in a team-centric operation.
• Outstanding communication & organizational skills are necessary.
• This individual must work well with an exceptionally wide range of people including senior executives & administrative staff.
• Excellent management & organizational skills w / good attention to detail & follow up, and a demonstrated ability in managing staff & teams.
• Must also have the ability to oversee / execute multiple projects simultaneously while working effectively under the pressure of last minute deadlines and changing priorities.
• Is proactive and takes initiative.
• Functions effectively, both independently and as a member of a team, with a willingness to assist with routine & last minute projects.
• Calm under pressure, manages stressful situations in a solution-oriented way w / a positive attitude.
• Comfortable working irregular hours.

Responsibilities

• Works closely with business / academic unit teams and other schools / college marketing teams to ensure effective prioritization and planning annually.
• Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.
• Collaborates with Marketing channel teams and project managers on the development of marketing plans and related materials.
• Helps team members trouble-shoot challenges.
• Works with team members on the management of annual integrated marketing campaigns inclusive of planning, launch, reporting and optimization phases.
• Partners with manager and schools / colleges / unit to map out annual strategic partnership opportunity plans and related goals.
• Provides counsel to Director of Marketing Strategy and collaborates on building best-in-class marketing operation.
• Stays up-to-date on industry trends.
• Other duties as assigned.

Physical Requirements Not Applicable Tools / Equipment Not Applicable