Senior Global Marketing Manager, Digital and Content Strategy
Are you the right applicant for this opportunity Find out by reading through the role overview below.
Qualifications
- Bachelor’s degree required, preferably in Biology, Biochemistry or related discipline
- 7 years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences
- Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
- Proficient strategic thinker with robust written and verbal communication capabilities
- Capable of planning, executing, and assessing initiatives with a compelling sense of urgency for driving tangible outcomes
- Embraces a collaborative approach in developing and disseminating strategies, tactics, and analytics, showcasing a history of fostering alignment within cross-functional teams
- Highly self-motivated, adept at managing and prioritizing multiple projects simultaneously
- Possesses strong strategic business acumen and the ability to establish credibility and exert influence
- Exhibits creativity, problem-solving acumen, and robust analytical and execution skills
- Upholds Say-Do accountability and demonstrates tenacity to see tasks through to completion
- Initiates action and rapidly acquires knowledge, serving as a catalyst for motivating and inspiring others, leading by example
- Displays proficiency in digital marketing, translating metrics, and showcasing proven success in display advertising, search engine marketing and optimization, social media, video, and automation strategies
- Proficient in developing and managing metrics dashboards and reports, extracting meaningful insights from data
- Possesses a keen creative intuition for design and messaging that resonates with customers
- Competent in managing project scope, budget, and schedule to ensure timely completion of project deliverables
- Travel is required ( 25%); including international
Responsibilities
- This experienced marketing manager will be a key contributor within the Product Marketing team and contribute to the overall growth of the Analytical Solutions Division
- The successful candidate will coordinate closely with the Digital Solutions team, Product Management, Commercial Sales, and Executive Management to help develop, lead, and execute tactical plans to achieve critical metric and revenue targets
- Formulate comprehensive multi-channel integrated marketing strategies by conducting thorough analyses of customer segments, competitors, business trends, and market opportunities
- Foster collaboration and ensure cohesive marketing plans across Product Management, Regional Marketing, Commercial Leaders, and other stakeholders
- Develop and implement compelling marketing content across digital platforms such as web, video, social media, paid search, and display advertising
- Work closely with business teams to optimize content delivery, engagement, outcomes, and end-user experiences
- Create and execute dynamic tactical marketing plans for both new and existing assets within the digital technical education portfolio
- Monitor campaign / program KPIs and metrics through dashboards, providing regular reports and adjusting tactics to enhance performance
- Plan and participate in key events, webinars, and virtual engagements to enhance thought leadership
- Propose and execute customer and market research programs to yield valuable market insights and actionable business outcomes
- Manage marketing budgets, optimizing promotional mix on campaigns to achieve a high return on investment
- Engage with internal and external stakeholders, including direct customer communication, Key Opinion Leader (KOL) management, and public presentations, as needed
- Perform additional related duties as required and assigned
Job Details
- Level : Experienced
- Job Location : San Jose CA - San Jose, CA
- Position Type : Full Time
- Education Level : Bachelor's Degree
- Salary Range : Undisclosed
- Travel Percentage : Up to 25%
- Job Shift : Day
- Job Category : Marketing
By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics.
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