Product Marketing Associate
Job Description
Job Description
Salary :
Product Marketing Associate
Location - Boston 3x per week in office
About the role :
As the Product Marketing Associate, you will partner with the Product Marketing Director on product messaging, positioning, sales enablement, case study development and competitive intelligence for your line of products.
You will also serve as the glue between the product teams, sales / account management and the customer.
What you'll do :
- Collaborate with product managers on the road map, personas and customer research.
- Contribute to messaging strategy and communication plan for our suite of products and services that differentiates Profitero from competitors.
- Work with Director on launch strategies, including collateral, go-to-market comms, internal training and communications within Publicis.
Responsible for post launch optimizations and case studies.
- Proactively collaborate across the global marketing team on your product line (add detail after aligned) including content, events, demand gen, design and insights to inspire excitement and product understanding.
- Contribute to company assets to your product story, such as videos, web content, etc.
- Work with global account managers on kick off experience and training to drive strong adoption and retention.
- Manage and maintain the project plans and asset organization, ensuring plans are communicated clearly across the organization.
- Coordinate market research to identify customer needs, trends and competitor activity. Collaborate across the organization on competitive intelligence, assets and training.
to be updated based on roles decisions).
Help manage video training programs to teach customers and employees best practices.
Who you are :
- 2-3 years of experience in marketing, with ideally 1 year in product marketing or a role that heavily required coordinating
- A background in B2B marketing, media or technology
- Background in writing with visual communication experience and experience with video-based story telling and script writing (video editing a BIG plus)
- Experience with presentation design
- Experience with customer success platforms, email service providers and website CMS
What you’re good at :
- Motivated, self starter
- A great storyteller
- Highly organized and follow through on tasks
- Analytically minded - thinking about what to measure to prove success
- Making an impact in fast paced environment with multiple priorities
- You’re not shy and you love being the public ambassador for your products and the company you work for
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