Description
Hitachi Energy currently has an opening for a Field Marketing Coordinator. If you are a passionate marketer with exceptional project management, data analytics, and copywriting skills we would love to hear from you!
In the Field Marketing team, our job is to build marketing programs that serve as a growth engine for the Grid Automation sales teams in North America (NAM) and Latin America (LAM).
The Field Marketing Coordinator role joins a team of 6 dynamic field marketing experts who live and breathe demand generation each day.
We need you to cut through the noise and help us reach customers and prospects with compelling Marketing and Communications programs that help us achieve our team mission to tell the Grid Automation story, sustainably.
The Field Marketing Coordinator will ensure the end-to-end marketing programs are launched on budget and on time. You will partner with colleagues in the field and global MarCom organization to drive the planning, execution and measurement of select marketing programs in NAM and LAM.
Under the guidance of the Field Marketing Director, you will work with our sales and product marketing teams to understand the priorities and story so that you can effectively build multi-touch marketing programs.
These programs will deploy a series of tactics (both physical and digital) that will increase leads and grow opportunity pipeline.
The technology landscape moves quickly, so we need you to be agile and activate tactics quickly in this fast-paced digital world.
Your responsibilities :
Proactively manage the day-to-day tactics and execution of marketing activities for select MarCom Programs across physical and digital touchpoints.
Build measurable sales pipeline (leads and opportunities) through tactics which include, but are not limited to : events, digital campaigns, webinars and social media.
Report to stakeholders on the determined frequency (monthly or quarterly) to showcase program performance and be able to adapt tactics according to the discovered insights, eg. post-event report.
Act as an ambassador of the Hitachi Energy brand to improve the three Rs : Reputation, Relationships and Revenue.
Measure KPIs which may include : booth traffic, email click-through-rate (CTR), cost per lead, form completion rate, account engagement, bounce rate, SEO rankings, and conversion rates for MQLs and SQLs.
Partner with our regional sales teams and other relevant business experts to define strategic target accounts that our programs should target.
Support market segmentation activities to identify where we should strategically invest our budget to optimize our multi-touch efforts to maximize our ROI.
Work with stakeholders to have a customer-first mindset and gather regional intelligence : this means understanding the sales journey, challenges and user experience (UX) when interacting with our solutions.
Coordinate marketing activities with the rest of the GA Marcom organization : Marketing Operations, Product Marketing, Content Marketing and Communications.
Living core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues, and the business.
Your background :
Bachelor’s degree or 3-5 years equivalent experience in Marketing, Communications, business or similar area of study
Exceptional project management, communication and problem solving.
Experience in copywriting and storytelling : able to quickly write short-form copy for emails, ads, blogs, and posts based on long-format assets (infographics, whitepapers, customer stories).
Excellent interpersonal skills and judgment.
Data analytics skills : KPIs / ROI
Experience in B2B, sales, energy, advertising agency, transportation, heavy industry or technology space.
Platform experience : Eloqua, Salesforce, LinkedIn, Google Analytics, Google Ads, Twitter, Facebook, preferred.
Experience managing, tracking and reporting on budgets.
Experience with media, creative agencies or freelancers.
Ability to travel up to 10% of the time.
Fluent command of English, both written and spoken.
Fluency in Spanish or Portuguese, preferred.
Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access Hitachi Energy career site as a result of your disability.
You may request reasonable accommodations by calling a Hitachi Energy HR Representative at 1-888-504-2007 or by sending an email to : us-pg- Resumes and applications will not be accepted in this manner.
Field Marketing Coordinator - Americas
The Field Marketing Coordinator role joins a team of 6 dynamic field marketing experts who live and breathe demand generation each day. The Field Marketing Coordinator will ensure the end-to-end marketing programs are launched on budget and on time. Under the guidance of the Field Marketing Director...
Performance Marketing Manager
As our Performance Marketing Manager, you will be responsible for developing, executing, and optimizing paid media strategies to drive awareness and acquisition at Doctors Implants. Have 5+ years of performance marketing expertise with a track record of success in driving both digital and offline ma...
Marketing Manager
In this role, you’ll be responsible for managing all aspects of our marketing—both digital and traditional—and you’ll be a key part of our growth journey. Google Ads, social media, email marketing, and more). Track marketing performance and adjust strategies to maximize results. If you’re excited ab...
Hotel Director Of Sales & Marketing
We're searching for a motivated team player with outstanding business skills to be the next director of sales and marketing at our busy hotel, the Hilton Houston Westchase. This dynamic leader is the voice of our brand and manages the marketing budget to enable the development of property-specif...
Director of Marketing & Sales - Houston, TX
Director of Marketing & Sales – Houston, TXOverview:The Southern Integrated Solutions & Consulting team is growing, and we are seeking a dynamic and results-driven director of marketing and sales to lead the sales and marketing team and ensure sales revenues meet or exceed goals. The i...
Director of Sales & Marketing - Cambria - Houston, TX
We are hiring a Director of Sales & Marketing. Define and implement sales and marketing activities according to the Marketing Plan. Prior Director of Sales Experience (3+ years). We offer competitive wages and our full-time associates are eligible to enroll in our comprehensives benefit package,...
Marketing Coordinator
The Marketing Coordinator will be responsible for managing and executing various marketing and communications activities, both internally and externally. We are seeking a dynamic and creative Marketing Coordinator to join our team to help us grow our brand presence and support our business developme...
Marketing Specialist
The Marketing Specialist works closely with our clinical team in the activation of local marketing efforts and execution of the long-term marketing strategy. In addition to the functions below, the responsibilities of the Marketing Specialist include budget tracking, market research, marketing plann...
Senior Marketing Coordinator- Central Texas & Oklahoma
SWCA seeks an experienced Senior Marketing and Proposal Coordinator to join our Marketing and Pursuit Resources team to support our Central Texas Oklahoma subregion (Austin, San Antonio, and Arlington offices). The Marketing and Pursuit Resources team provides our local operations teams with marketi...
Marketing Coordinator
Previous experience as a Marketing Coordinator or similar position. In this role, you will support the departments marketing efforts, ensuring they are implemented successfully and in a timely manner. Your responsibilities will include conducting targeted market research, tracing online activities, ...