Senior Data Scientist - Marketing

Company Description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay / Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers.

We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact.

We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates.

No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at

Job Description

The Data Science team at Cash App derives valuable insights from our extremely unique datasets and turns those insights into actions that improve the experience for our customers every day.

As a Marketing Data Scientist, you will play a critical role in accelerating Cash App’s growth by creating and improving how we measure the impact of all our marketing efforts.

In this role, you’ll be embedded in our Marketing organization and work closely with marketers, product management as well as other cross-functional partners to make effective spend decisions across marketing channels, understand the impact of incentives and explore new opportunities to enable Cash App to become the top provider of primary banking services to our customers.

You will :

• Build models to optimize our marketing efforts to ensure our spend has the best possible ROI
• Design and analyze A / B experiments to evaluate the impact of marketing campaigns we launch
• Analyze large datasets using SQL and scripting languages to surface actionable insights and opportunities to the Marketing product team and other key stakeholders
• Partner directly with the Cash App Marketing org to influence their roadmap and define success metrics to understand the impact to business,
• Approach problems from first principles, using a variety of statistical and mathematical modeling techniques to research and understand customer behavior & segments
• Build, forecast, and report on metrics that drive strategy and facilitate decision making for key business initiatives
• Write code to effectively process, cleanse, and combine data sources in unique and useful ways, often resulting in curated ETL datasets that are easily used by the broader team
• Build and share data visualizations and self-serve dashboards for your partners
• Effectively communicate your work with team leads and cross-functional stakeholders on a regular basis

Qualifications

You have :

• A bachelor degree in statistics, data science, or similar STEM field with 7+ years of experience in a relevant role OR
• A graduate degree in statistics, data science, or similar STEM field with 5+ years of experience in a relevant role
• Advanced proficiency with SQL and data visualization tools ( Tableau, Looker, etc)
• Experience with scripting and data analysis programming languages, such as Python or R
• Worked extensively with Causal Inference techniques and off platform data
• A knack for turning ambiguous problems into clear deliverables and actionable insights
• Gone deep with cohort and funnel analyses, a deep understanding statistical concepts such as selection bias, probability distributions, and conditional probabilities
• Experience working with customer acquisition data
• Managed relationships with external vendors

Technologies we use and teach :

• SQL, Snowflake, etc.
• Python (Pandas, Numpy)
• Tableau, Airflow, Looker, Mode, Prefect

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. locations are categorized into one of four zones based on a cost of labor index for that geographic area.

The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions.

These ranges may be modified in the future.

Zone A : USD $171,800 - USD $257,600

Zone B : USD $163,200 - USD $244,800

Zone C : USD $154,600 - USD $232,000

Zone D : USD $146,000 - USD $219,000

To find a location’s zone designation, please refer to this . If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following :

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1 : 1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus.

Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies.

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace.

Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process.

We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our .

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Block, Inc. (NYSE : SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy.

Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services.

With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects.

Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.

While there is no specific deadline to apply for this role, on average, open roles are posted for 70 days before being filled by a successful candidate.