Senior Manager, Marketing

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour.

Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels.

These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Basic Functions :

We are looking for a brand leader who establishes the direction of a group of brands and / or categories. Responsible for driving and developing the marketing plan.

Determines long-term business plans to ensure maximization of sales performance including identification of brand extension opportunities.

Recommends marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development.

To the extent applicable that is applicable, additional responsibility could include formulation of wall strategy, franchise strategy, and website development strategy.

MAJOR DUTIES :

• Drive brand and category development. Determine priorities and marketing strategies that will address changing consumer needs.
• Ensure planned volume and executed promotional programs / brand projects are delivered on time and within budget.
• Oversee product life cycle management and make any recommendations necessary.
• Lead new product development process by generating new ideas, conducting research, and interfacing with R&D, packaging, and other departments necessary for new product creation.
• Interface with new product development department including tracking development timelines from concept to first production run.
• Analyze new product viability in terms of sales and profit goals. Synthesize sales volume potentials, number of sku’s and cost of goods into a complete and concise proposal.
• Provide direction on copy evaluation and copy development.
• Oversee sales / advertising / production volume, cost of goods sold, and overall P&L.
• Lead market research efforts to design, execute, and interpret results from customer studies in the field to understand buying behavior and consumer preferences.
• Understand the customer, the retail environment and relationship with the assigned sub-brand.
• Manage the forecasting of shipments and consumptions monthly, quarterly, annually.
• Provide guidance in career development of staff (where applicable) development of marketing skills and make recommendations about product assortment, pricing, and merchandising.
• Link media timing to overall marketing and customer programs (360).
• Drives the development and execution of brand promotions and national displays.
• Ensures execution of the pre-determined strategy and appearance of the wall through mechanical phase.
• Contribute to and execute the category strategy, 3 year and annual plan.
• Develop and execute new products from ideation to execution.
• Leads weekly taskforce and project meetings in the development of new products.

KNOWLEDGE AND SKILLS :

• Ability to innovate, develop and execute against all product initiatives.
• Broad knowledge of the business at all levels : product / portfolios, competition, trade, advertising, promotion, finance, market research and elements of a marketing mix.
• Strong analytical and research capabilities to evaluate category opportunities and challenges and uncover new consumer insights.
• Collaboration cross-functionally in pursuit of brand / category and company business goals.
• Broad understanding of the consumer and competitive dynamics of the brand, the category and the competitive set, and the implications for the business.
• Strategic and visionary thinking.
• Effective prioritization, implementation and monitoring of category plans and initiatives.
• Strong communication skills to persuade others, articulate a point of view, and set direction.
• Nielsen, Excel, PowerPoint.
• 6-7+ years relevant work experience in the marketing and Brand management capacity.
• Experience in skincare, beauty and / or personal care categories a plus
• Marketing plan management experience.

EDUCATION :

• Bachelor’s Degree
• MBA preferred

LI-TF1

The base pay range for this position in New York City is $130,000 150,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location.

Certain positions may also be eligible for short and / or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy.

Other benefits offered to employees include but are not limited to the following : long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc.

Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

This role is eligible for an annual bonus based on company performance.