Summary
This is a key position on our digital experience team which will play a pivotal role in the development of creative short and long-form content across multiple digital platforms, including email and web.
This position will write email and web content with a purpose and help each client achieve unique goals and objectives. The digital content designer will also provide user experience recommendations to obtain the best results, write content to maximize a Search Engine Optimization / Search Engine Marketing (SEO / SEM) strategies as well as using data to drive recommendations.
Description
Essential Responsibilities :
- Maintain clear understanding of audience, purpose, user experience, SEO / SEM and calls to action in writing process to strongly empathize with the motivations of the audience and develop content that serve the overall purpose
- Work with other members of the digital team to align visual creative with the purpose and message of all content
- Initiate regular touch points with clients and digital team to uncover goals and gain a deeper awareness of the audiences and their specific pain points and motivations
- Recommend new web content strategies based on insight and analytics that support client goals for nurturing and engagement strategies
- Recommend topics and stories to the advertising / digital teams and assist in the management of editorial calendars for clients
- Create strategic options for copy, headlines and layout for test different designs and assist clients with analysis and refinements
Qualifications
Minimum Requirements :
- Bachelor's degree (preferably journalism, marketing or communications) or equivalent combination of education and experience
- 3 years of experience in content development or copywriting role with proven ability to create content that is accessible and usable
- Requires superlative writing skill, including strong writing and editing processes
- Strong proficiency with Microsoft Office, SharePoint, and digital media platforms such as social and content management system;
experience with marketing automation, picture sourcing, and editing tools preferred
- Comfortable with multi-tasking and balancing numerous projects / deadlines / priorities simultaneously; at ease working in an agile environment
- Possess the ability to work alone as well as collaboratively in a team environment and interact with clients day-to-day as needed.
Compensation & Benefits
Digital Content Designer
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