Job Description
The Director oversees the planning of all media campaigns across channels. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions.
As a day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.
Responsibilities :
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
- Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
- Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
- Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
- Work with analytics and research teams to identify / apply learnings and the investment and operations teams to ensure flawless implementation
- Analyze client’s audience strategies and work with internal groups to lead business case development
- Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
- Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
Qualifications
- Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 7-10+ years of media planning experience
- 5+ years of management experience with progressing responsibilities
- Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
- Strong understanding of analytics to inform and validate planning and strategy
- History of identifying media opportunities, presenting them to clients, and executing
- Experience monitoring and recommending improvements to the entire media planning process
- Ensuring people are adopting the best in class tools, techniques, systems to deliver effective media processes
- Portfolio management of paid media for a large brand
- Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision making skills with the ability to think creatively.
Associate Director, Influencer Strategy
The Associate Director, Influencer Strategy, will be responsible for developing and leading influencer strategy that authentically reinforces our Client's brand values while connecting with and shaping culture. This person will play a pivotal role in shaping and executing influencer campaigns, with ...
Director, Sales Strategy & Operations, LSS NAMER
This individual will be responsible for making data-driven decisions around business strategy in partnership with sales leadership, designing and implementing strategy enhancements through our sales planning process, and leveraging sales analytics and operational improvements to drive action and imp...
Senior Director, WSJ Mobile/App Marketing & Subscription Strategy
The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove ...
Client Strategy Director - Activation
The Client Strategy Director for Activation will oversee and advance Indie Consulting's client services with a focus on. In-depth understanding of growth marketing strategies, including how data, media, owned platforms, measurement, and technology drive client success. Deep understanding of omnichan...
Influencer Marketing & Social Media Specialist (SAS/Director)
The SAS/Director will have a creative and goal-oriented mind for all things influencer and social media, a proven track record of executing and generating results specifically for influencer marketing and social media campaigns, along with an analytical outlook. They will also have prior success man...
Executive Vice President, Media Strategy and Investment
With expertise spanning both traditional and digital media, this role will devise and deliver on a solution-oriented strategy rooted in a deep understanding of our clients, their needs, and the changing marketplace to propel business growth for our clients and for Goodway Group!. This role requires ...
Oliver Wyman - Communications, Media & Technology Strategy – Principal - USA
Our clients are some of the world's most successful companies: wireless and wireline equipment and communications service providers: enterprise IT, consumer electronics, and semiconductor companies; and broadcasters, publishers, platform operators, online and entertainment companies. Oliver Wyman's ...
VP, Marketing Strategy & Planning
Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics. Plan the launches of new offerings and solutionsManage the cross-functional implementation of marketing plans with all market...
Vice President, Traditional Media Planning (Entertainment Client)
Models and coaches team how to effectively manage and influence clients to solutions that best meet client business needs and are aligned with our capabilities to effectively and efficiently deliver. Continuously surveys pulse of client and client industry needs to prompt and feed innovative ideas/s...
Technology Strategic Advisory Practice-Strategy Director
Solid understanding of financial regulatory & compliance environment and a Customer-Centric approach via a genuine focus on understanding customer expectations and helping them address their challenges. As a Strategy Director within our Technology Strategic Advisory Practice, you will be responsible...