Associate Brand Manager

Job ID : 2184

Alternate Locations :

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world.

Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell.

They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Rubbermaid Consumer Products :

For nearly 100 years, the Rubbermaid® brand has been known for innovative, high-quality products that help simplify and bring order to the lives of consumers.

Rubbermaid products can be found both inside and outside the home and include a wide variety of cleaning and organization products.

Position Summary :

The Associate Brand Manager position will be deeply involved in building and executing plans for future growth :

Support the development of 3-year strategies and tactical plans that align to overall business objectives.

Conduct analysis regularly to understand why business lines are delivering or under delivering and provide recommendations to improve future performance.

Manage several brand projects and ensure delivery on time and in full

Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal.

Support (and lead where appropriate) the innovation process from idea to generation to market-readiness and market success, ultimately delivering new products that create category growth and increase profitability.

The Brand Manager position will also serve as the general manager for the business that they oversee :

Analyze and recommend action related to the product line P&L, with focus on profitable and sustainable growth.

Work across the business units with all key functions Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal driving accountability and leading the team to over-achieve business objectives, hit deadlines, and generally steer the business in a consistent direction.

Act with a sense of urgency to resolve issues the arise and to take advantage of opportunities.

The ideal candidate will bring at least 2 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities :

Be a key liaison between the global team and regions / countries. Ensure feedback on innovation and marketing plans from countries is heard and fully considered by global team before final decisions are made

Helps build annual brand marketing and business plan

Achieves revenue and profit targets by delivering key initiatives.

Collaborates with Brand Commercialization team to drive brand tactical plans within guardrails of A&P strategy and budget

Supports (and leads where appropriate) New Item and Innovation projects; Partners with PMO to ensure cross functional readiness for innovation gate meetings

Partners with finance to deliver accurate innovation forecasts; Leverages finance for decision support to ensure choices consider the full impact

Understands Chooser / User target and ensures every action serves the target

Writes briefs for consumer insights projects; Partners with insights team to ensure research has a clear purpose and will be actionable;

Responsible for reviewing research output and recommending actions in partnership with Insights team

Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning

Leverages analytics to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf;

Improve in market assortment

Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share

Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects

Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan

Studies key competitors to identify the competition’s price strategy

Supports customer teams to unlock new distribution (selling decks, sell sheets, samples, etc.)

Conduct in-market chooser / user and distribution visits quarterly

Manage the product portfolio including analysis related to adding, growing and exiting categories, sub-categories and SKUs

Supports the creative strategy development process

Partner with Brand Commercialization team to execute commercialization plans that support annual brand plan

Be a steward of the brand foundational items and help drive global consistency in executing on Visual Brand Language (VBL) across all branded elements

Work cross-functionally to identify growth and operational efficiency opportunities for the category; collaborate with internal teams to drive change

Required Experience / Qualifications :

A four-year college degree, MBA preferred.

2+ years of brand management experience

Preferred experience in B2B

Up to 20% travel required

Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor / category actions to drive leadership brand sales.

Demonstrated ability to deliver results

Proven ability to work and deliver results as a cross-functional team member

Analytical P&L management combined with critical thinking skills to deliver desired financial results and managing overall category everyday business decisions.