Marketing Director

The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

Description :

Realine Group is driven by a team of passionate, talented, and creative individuals who love live music, hospitality, and the power of the experience economy.

Concerts, venues, food and drink concepts this is a team that sets the stage for fans to create lifelong memories and powerful connections to our spaces and those they enjoy them with.

As we expand our footprint, we are looking to continue building a diverse team that rallies around a similar passion and enjoys a dynamic, energetic work environment.

We are seeking an experienced Marketing Director to lead our dynamic marketing team at Realine Group. In this leadership role, the Marketing Director will oversee and manage all aspects of venue-specific marketing and Marketing Coordinators, ensuring our campaigns are innovative, effectively executed, and aligned with our diverse portfolio's needs.

Your expertise will be pivotal in elevating our brand presence, driving attendance and reservations, enhancing audience engagement, and contributing significantly to the success of our vision.

Our venues include :

Granary Live - The newest 6,500-capacity outdoor music venue and event space in the up-and-coming Granary District of Downtown Salt Lake City.

Ivy & Varley - A best-in-class restaurant / bar with an inviting yet upscale atmosphere, a dynamic and consistently executed menu, and a commitment to exceptional customer service.

Las Botellas - A Latin-Inspired, experiential restaurant offering guests an exclusive opportunity to enjoy truly elevated food.

The Marquis Park City - A cutting-edge performance space with a capacity of 1200 featuring state-of-the-art sound and lighting, promising an unparalleled concert experience located on historic Main Street.

Sky Salt Lake City's premier music & nightlife venue located in the heart of Downtown.

Soundwell One of Salt Lake’s premier concert and event venues of its size, programming over 300 intimate shows a year.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Develop, oversee, and communicate the execution of strategic marketing plans for our venues ensuring alignment with our overall business goals and brand identities, including but not limited to digital and traditional advertising mediums.
• Lead, mentor, and oversee marketing coordinators in marketing efforts. Must foster a collaborative environment, develop clear performance metrics, and monitor show-specific advertising budgets.
• Work closely with CEO, CMO, and internal teams to align marketing efforts with general campaigns, holidays, and event-specific needs.
• Venue PR needs include new show announcements, specialty events, managing local media relations, and building relationships with key media stakeholders.
• Evaluate the effectiveness of marketing campaigns and advertising initiatives, providing detailed reports and insights to the CMO, to ensure data-driven decisions for future marketing strategies.
• Work with the CMO on the strategic development, execution, and oversight of general advertising campaigns for each of our brands, including Ivy & Varley, ChefDance Social, Granary Live, SKY, Soundwell, and The Marquis.

Ensure consistent and effective branding across all marketing materials and platforms.

• Engage with sponsors, community leaders, and other key stakeholders to foster partnerships and support for events.
• Apply innovative approaches and technologies to keep our marketing strategies ahead of the curve and up to date with the latest trends in music and venue marketing.
• Assist with marketing response in crises, ensuring timely and appropriate communication strategies.
• Ability to evaluate, develop, and execute new processes to streamline projects for the marketing department.
• Cultivate and foster collaborative relationships with both internal teams and external partners, facilitating effective communication and cooperation to achieve shared goals.
• Day of show event coverage and duties as necessary.
• This position supervises the Marketing Department, including Marketing Coordinators, and Social Media Coordinator.
• Responsible for performance reviews, interviewing, coaching / discipline, and daily management of duties.

Requirements : QUALIFICATIONS

QUALIFICATIONS

A minimum of 3 years of marketing experience, with a proven track record in leading successful campaigns or initiatives.

Hospitality or event industry experience is preferred.

• Experience in digital marketing strategy, customer relationship management (CRM) systems, SEO tools, and familiarity with other project management tools.
• Proven leadership skills and experience managing a team.
• Strong strategic thinking and analytical skills, with a track record of using data to inform marketing decisions.
• Excellent communication and collaboration skills, ability to work effectively with various internal and external stakeholders.
• Proficiency in digital marketing tools and platforms, including both paid and organic social media, Google Analytics, Facebook Business Manager, CRM / CMS software suites.
• Extensive hospitality knowledge, and familiarity with the cultural scene in Utah
• Ability to work flexible hours, including weekends and evenings as needed.
• Experience with graphic design and video editing is a plus.

EDUCATION / EXPERIENCE

• Bachelor’s degree in marketing, communications, or a related field preferred.
• Minimum of three years of related experience required.

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