Director, Social Media & Content – Garnier Brand Engagement - L'Oreal Consumer Products Division

Job Title : Director, Social Media & Content Garnier Brand Engagement

Division : Consumer Products Division

Location : New York, NY

Reports to : AVP, Consumer Activation Lead

Who We Are :

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business : Beauty.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.

Our division holds the world’s beauty brand with L’Oréal Paris, the makeup brand with Maybelline New York, the natural brand with Garnier, as well as NYX Professional Makeup.

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers.

When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do :

GarnierUSA is looking for a highly motivated social media and content marketing expert with + years experience to help drive best-in-class paid and owned social media for the Garnier master brand, which includes CSR programs to leverage the brand’s Greener Beauty equity, and product categories including skincare, hair color, and hair care.

The Sr Mgr / Director will be responsible for working with the team on strategy, planning, execution and reporting results to management.

This role reports into the Assistant Vice President of Brand Engagement.

This role is critical for creating a cool, elevated but accessible reputation for the brand on owned TikTok, Meta, Pinterest and YouTube.

The goal of this candidate is to help us build brand love and advocacy on Garnier social platforms, grow an engaged community of Gen Z and millennial consumers and recruit new into the brand.

Key Job Responsibilities

• Understand @GarnierUSA’s unique green beauty brand positioning and stay true to brand equity through all social content that ladders up to the category strategy and global brand vision across paid and owned programs
• Create and manage the execution of Garnier’s owned / organic platform strategy. Have a strong point of view on how we grow and expand our presence on each channel and differentiate from other mass beauty brands.
• Ability to closely collaborate with the AVP, Director of A&I, Content Manager, Community Manager, DMI & cross-functional teams to ideate and execute the social strategy (including channel strategy, persona, tone and KPIs) and leverage results internally for monthly and quarterly reports
• Thoroughly understand ever-evolving social marketing landscape and liaise with CDMO team on corporate guidelines, best practices and the evolution of ROI
• Counsel DMI team and Marketing teams on the brand’s social strategy, insights and best practices to help them upskill and best collaborate with the brand engagement team on global initiatives and new U.

S. product launches and campaigns

• Collaborate with A&I Director, Media and Marketing on paid social media campaigns with an eye toward brand awareness and channel engagement
• Liaise with agencies in developing social and content programming
• Support AVP and A&I Director in developing CSR activation programs
• Manage two direct reports on social media and content

What We Are Looking For :

• years’ experience in social media marketing for a brand (in-house or agency)
• Proven change-maker. You’ve got ideas and make them happen.
• Beauty, CPG, or Fashion experience is preferred
• Experience managing agencies and vendors
• Ability to manage budgets accurately
• Expert in social media landscape
• Strong analytic skills. Experience with social tools like Rival IQ, Traackr, Sprinklr is a plus
• Collaborative spirit and ability to work cross-functionally with many different teams on projects
• Strong interpersonal skills (written and oral)
• Strong appreciation for our business / sensitivity to métier
• Demonstrated L’Oreal USA Competencies : Strong leadership and organizational skills, entrepreneurial management, achiever and innovator
• Must be professional, energetic and have a positive attitude
• Creative thinking a must
• Strong knowledge of competitive space and pop culture
• Ability to travel for work outside of NYC (mostly LA and Miami)

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows :

• Salary Range : $, - $, (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, K, Pension Plan)
• Hybrid Work Policy ( Days in Office, Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace.

If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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30+ days ago