North America Stores Marketing is on a mission to make Amazon the most-loved shopping destination. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas.
The Category & Launch Marketing team delights customers by driving discoverability of new-to-Amazon brands across key categories like Fashion, Fitness, Beauty, Home, and CE, shifting their perception of Amazon and motivating them to shop.
We are looking for a creative, customer-obsessed, organized, and analytical Sr. Product Marketing Manager to lead new-to-Amazon brand and selection launches on behalf of North America Stores.
The ideal candidate is a strong product marketer who is data-driven, detail-oriented, and comfortable with ambiguity. You will partner with designers, copywriters, channel owners, and cross-functional stakeholders to develop and execute against traffic-driving strategies, including the management of asset production, targeting, and experimentation.
As a leader on the team, you will be expected to influence across the organization, streamlining processes and implementing simplified solutions.
You will contribute to go-to-market (GTM) narratives and flashes, present to leadership to secure alignment, and interface directly with new-to-Amazon brands in preparation for launch.
This role provides a great opportunity to make an outsized impact by driving discoverability and engagement across onsite and offsite channels.
Key job responsibilities
- Secure launch dates to maximize exposure across onsite and offsite channels for new-to-Amazon brand launches
- Partner with designers and copywriters to produce bar-raising assets for traffic-driving channels
- Collaborate with channel owners to define targeting and experimentation opportunities for new-to-Amazon brand launches
- Contribute to narratives and flashes to gain leadership buy-in on GTM strategies
- Report on the impact of campaigns and their performance
- Identify and implement opportunities for processes improvement through the creation of SOPs and RACIs
We are open to hiring candidates to work out of one of the following locations :
New York, NY, USA Seattle, WA, USA
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience creating and managing complex, cross-team project plans
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
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