Brand Manager

Brand Manager

Hometown Food Company is looking for a strategy-oriented Brand Manager to help lead the growth of our Dry Pancake Mix & Natural Channel businesses. This person will manage multiple well-known national brands including Hungry Jack, Birch Benders, Arrowhead Mills, and Premier Protein baking mixes. The person in this comprehensive marketing role will be responsible for leading day-to-day activities including, but not limited to innovation & portfolio management, sales support, agency relationships, and market activations. A successful candidate is one who thrives in a fast-paced environment and works well with cross-functional teams.

Key Responsibilities :

• Business Management : Responsible for driving short and long-term growth for the business portfolio including budget management & recommendation, financial delivery of business P&L.
• Product Portfolio Management : Use syndicated data to analyze item performance in the context of category & competitive trends to understand key market dynamics and recommend strategies to optimize long-term brand growth.
• Innovation and Renovation : Work with the R&D function to lead and manage innovation pipeline and commercialize new SKUs as well as update artwork and packaging on existing portfolio.
• Strategic Planning : Create comprehensive data-backed annual planning for brands within managed portfolio. Execute plans and track & optimize existing strategies to help achieve brand goals.
• Activation and Engagement : Lead and manage agency partners to execute in-market consumer communication across different forms of media and marketing.
• Category Management : Analyze consumer insights to help shape decisions related to product placement, pricing, and marketing campaigns.

Skills & Qualifications :