Lifecycle Marketing Manager

Job Description

Job Description

Who is Nest Health?

As the first value-based care provider built for families, Nest is on a mission to make comprehensive medical, behavioral, and social care radically accessible to America’s highest risk families. Nest’s first-of-its-kind family-based, in-home, and virtual care model includes primary adult and pediatric care, mental health and nutrition support, vaccinations and labs, same-and-next-day acute visits, chronic condition and transitions of care management, social services and navigation, and more. Nest’s innovative model has resulted in partnerships, unlocking care for thousands of families across our markets. Nest’s early success has led to national traction across states and payers, laying the groundwork for future expansion to families across the United States.

What does it mean to be a part of a startup?

Working at a healthcare startup can be a unique experience with a fast-paced, ever-changing environment that can involve varied workloads, quick changes, and high expectations. Taking a position at a Healthcare startup allows for the opportunity to be high impact in disrupting the US healthcare system. You will have the chance to be creative, solution oriented, and have your voice heard! You will need to be flexible, accountable, and self-sufficient, and you might take on multiple roles. Here are some things you can expect :

Role Breadth- Your role may be less defined than in other settings, with the need to wear multiple hats & juggle various responsibilities

Learning opportunities- you will have the opportunity, at times, to function outside of your standard position and learn about new roles & areas

Fast Paced- Startups often must move faster than traditional large companies. This means you may be asked to cope with or advise on quick changes regarding systems or processes

Autonomy- You will need to be highly autonomous, as there is less structure and learning and development than at large orgs. This requires you to be able to learn asynchronously, as well as raise your hand when help is needed, or gaps are identified

Collaboration- With so many opportunities to build processes and improve how we deliver care to our patients, we rely heavily on one-another to communicate changes effectively to ensure seamless support across functions. This often requires this individual to give and receive feedback frequently and communicate challenges or opportunities effectively.

What is the purpose of this role?

The Lifecycle Marketing Manager will lead the design and execution of multi-channel campaigns that reach, activate, and retain families on Medicaid. This role sits at the intersection of growth, outreach, lifecycle marketing, and operations to drive performance and awareness through high-impact, localized, and culturally resonant campaigns.

As part of the Marketing & Communications team, the Lifecycle Marketing Manager will own campaign strategy and execution across every stage of the member journey, from first-touch outreach to post-care re-engagement. This is a highly cross-functional role that works closely with Outreach, Clinical Operations, Product, and Market GMs to build scalable and market-specific campaigns and associated workflows and operations that drive enrollment, visit conversion, retention, and long-term engagement.

What will you do?

Campaign Operations & Execution

Own end-to-end campaign development across mail, SMS, landing pages, door hangers, and co-branded assets

Drive and partner to develop associated operations and product workflows

Coordinate campaign launch timelines and asset approvals with health plans and state partners

Customize and scale launch campaigns to newly eligible populations in active markets

Design new seasonal, plan-specific, and lifecycle campaigns (e.g. back-to-school, flu season, summer travel, redetermination)

Manage vendor relationships for mail house, SMS automation, and campaign fulfillment, in partnership with IT & Product teams

Collaborate with Product and Tech to implement automation triggers and patient journey logic

Lifecycle & Retention Marketing

Develop communications that span pre-engagement to post-care retention

Design engagement flows for patients at risk of termination, cancellation, or Medicaid coverage loss

Create targeted re-engagement and loyalty campaigns to drive follow-up care and long-term value

Partner with Clinical Ops to align messaging with care goals and patient experience milestones

Cross-Functional Implementation

Work closely with Outreach Managers and GMs to localize campaigns and support field execution

Coordinate with the VP of Marketing & Communications to align messaging across brand, product, and enrollment

Ensure all campaigns are accompanied by outreach scripts, training guides, and internal FAQs

Monitor campaign feedback from market teams and iterate accordingly

Performance & Optimization

Define and track campaign KPIs in partnership with Data & Analytics

Build dashboards or reporting mechanisms to monitor engagement, visit scheduling, re-enrollment, cancellation rates, and more

A / B test creative, timing, and messaging to drive higher impact

Document learnings and help build an internal campaign playbook for scale

Qualifications

5+ years of experience in campaign marketing, lifecycle marketing, engagement, or growth operations

Background in healthcare, public health, Medicaid, or a mission-aligned startup preferred

Experience managing multi-channel campaigns (mail, SMS, email, digital) from concept to execution

Strong project management skills with a track record of shipping on time

Familiarity with tools like Salesforce Marketing Cloud, Twilio, Iterable, or other marketing automation platforms

Excellent written communication and creative brief development skills

Comfort working cross-functionally with operations, product, and clinical teams

Deep empathy for underserved communities and a passion for building radically accessible care

Why choose Nest Health?

Nest and its leaders have won multiple awards including Rock Health's Next-Gen Pediatric innovations, New York Times Top Five Who Spread Hope, New Orleans City Business Power 50, and CB Insights Digital 150. Additionally, Nest has become a prominent thought and brand leader garnering national attention from outlets such as 60 Minutes, Business Insider, NYTimes, Fierce Healthcare, Axios , and others. More recently, they were recognized on Inc.'s Female Founder 500 List for 2025.

Founded in 2022 by Former Secretary of Health of Louisiana and practicing OB-GYN, Dr. Rebekah Gee, and Rebecca Kavoussi, former President at Landmark Health, Nest has raised a historical Seed round of over $20M from top healthcare and industry investors including 8VC, Blue Venture Fund, SpringTide Health, Alumni Ventures, Gaingels, MVP, Health 2047, Ochsner Louisiana Investment Fund, Tulane Ventures, and others.

Learn more about us at https : / / www.nesthealth.com / .

To learn more about the Nest care model, watch this video, by the award- winning HBO Katrina Babies filmmaker Edward Buckles, JR.

Nest Health celebrates the diversity of our patient population and seeks diversity on our team. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristics.