Digital Marketing Analyst

Digital Marketing Analyst

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality :

The Digital Marketing Analyst is responsible for turning complex data into clear, actionable insights that fuel product improvements and marketing ROI. Collaborate with Digital Product to plan and track feature success, Marketing to evaluate campaigns, and Performance Marketing to optimize spend and targeting.

Essential Functions :

• Data Collection & Validation
• Extract, clean, and validate data from multiple sources (e.g., GA4, Adobe Analytics, CRM, Ad Platforms).
• Ensure data quality and consistency across dashboards and reports.
• Campaign Analysis and Optimization
• Analyze digital marketing campaigns across channels (e.g., Paid Search, SEO, Paid Social, Organic Social, Display) to help improve performance.
• Provide data driven recommendations for A / B testing and multivariate testing to optimize campaigns and improve conversion rates.
• Use data to identify growth opportunities and recommend changes to improve marketing outcomes.
• Data Collection and Reporting
• Develop automated dashboards and regular reports to track key performance metrics (KPIs) such as CTR, CPC, CPA and ROAS.
• Manage and interpret data from analytics platforms like Google Analytics, Oracle, CRMs, and other marketing technology.
• Track user behavior and engagement, providing insights into customer journeys and conversion rates.
• Strategic Alignment
• Collaborate with marketing, performance marketing, and product teams to support data-driven strategies.
• Utilize data to inform campaign planning, target audience segmentation, and ad spend allocation.
• Support cross-functional teams in setting KPIs and determining campaign goals.
• Forecasting and Budgeting
• Conduct performance forecasting and develop models to project marketing ROI and channel-specific growth.
• Assist with budget allocation, ensuring campaigns are optimized across digital marketing channels.
• Market and Competitor Analysis
• Analyze market trends, customer demographics, and competitor performance to provide actionable insights.
• Identify new digital marketing opportunities and suggest improvements based on industry best practices.
• Insightful Analysis & Storytelling
• Translate complex analyses (segmentation, funnel drop off, campaign mix) into engaging narratives and visual stories that resonate with stakeholders.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets / experiences are necessary; however, others can be developed along the way.

Required Qualifications :

Working Conditions :

Brunswick Corporation is a leader in the marine industry, and we're looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.

For more information about EEO laws, click here.

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at : hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https : / / / www.brunswick.com / careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.