Asset & Wealth Management, Digital Marketing, Analyst / Associate - Chicago

Job Description

Goldman Sachs Asset & Wealth Management (AWM)

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As the primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

About the Role

We are seeking a digital marketer to join our global Digital team to support commercial campaigns for Goldman Sachs Asset Management. In this role, you'll be responsible for managing multi-channel, B2B campaigns to drive business priorities in coordination with product, strategy, and sales partners.

Team & Impact

You'll be an integral part of a growing marketing organization, collaborating closely with Product, Creative, Analytics, Engineering and Paid Media teams. In this role, you'll execute campaign plans, track performance, and measure revenue impact.

Key Responsibilities :

• Implement integrated marketing campaigns as part of a coordinated sales and marketing approach for promoting ETFs, alternatives and portfolio solutions and driving revenue.
• Coordinate paid media, web, email, social, and search for each product campaign to generate awareness and guide clients through insights and product information on AM.GS.com to make them sales ready.
• Work with database and insight teams to build target audiences for campaigns that include high-potential prospects and clients by understanding their interest and growth areas.
• Partner with product and market strategists on a content calendar for commercial campaigns that will generate and distribute insightful, engaging content across digital channels to drive visibility and engagement.
• Establish KPIs and track performance to share results with key partners and to drive continuous optimization of marketing programs.

Qualifications & Experience :