Associate Manager, Channel and Retail Marketing

Associate Marketing Manager

Join Zoetis, a Fortune 500 leading animal health company, as an Associate Marketing Manager and help advance channel marketing strategies for our livestock business. In this hands-on role, you'll gain valuable experience developing retail marketing campaigns, leading customer loyalty programs, and supporting sales enablement efforts. In the marketing communications team, you will play a key role in developing messaging and communications that connect with target audiences across the marketing channel. With responsibility for overseeing the development of long-term marketing plans, this position offers a unique opportunity to engage with the full marketing planning process from strategy through execution, providing a comprehensive view of how marketing drives business growthall while collaborating closely across teams and gaining meaningful insights into the dynamic animal health industry.

Position Responsibilities

• Support the execution of a three-year marketing plan and annual tactical plan for industry leading loyalty programs, including Leaders' Edge and My Zoetis Rewards, working across species within the Livestock marketing team.
• Coordinate the implementation and ongoing management of customer rebate programs, working closely with sales support to ensure seamless operationalization and execution.
• Monitor program performance and provide regular tracking and reporting to Livestock Marketing and Leadership Teams.
• Leverage customer insights and market research to anticipate trends and inform program strategies alongside the team lead.
• Maintain and update program resources and applications to ensure communication accuracy and efficiency.
• Partner across teams to define, implement, and track seasonal promotional programs.
• Develop and execute a comprehensive marketing plan for Zoetis Retail, ensuring alignment with overall business and marketing objectives.
• Lead the creation and management of impactful merchandising materials for Zoetis retail partners, enhancing brand presence online and in store.
• Manage the demand forecast for secondary OTC brands within the portfolio.
• Support the Retail Strategic Account Team in the development and implementation of ROI focused annual account plans that align with long-term retail goals.
• Serve as a key liaison between the US Channel Sales team (distribution and retail) and the US Livestock marketing team, fostering collaboration and ensuring timely, effective campaign execution.
• Develop and maintain an understanding of the animal health industry, customers and competitive dynamics.

Education and Experience