Senior Marketing Automation Specialist New Minneapolis, Minnesota, United States

Overview

At Northmarq, you can be part of something special. Northmarq is a unique capital markets resource for commercial real estate investors, providing our clients access to experts in debt, equity, investment sales, loan servicing, and fund management. We offer you a career path with best-in-class training, and we foster inclusive teams committed to collaboration, mentoring, and growth. Northmarq will help you unlock your potential – whether you are an industry veteran or you’re just getting started.

Northmarq was voted by Real Estate Forum as one of The Best Places to Work in Commercial Real Estate!

Position

Senior Marketing Automation Specialist

to lead the strategy, execution, and optimization of personalized customer journeys across email, web, and other digital channels. This role blends technical expertise in

HubSpot Marketing Hub Enterprise

with strategic marketing insight to deliver campaigns that drive engagement, conversion, and client loyalty.

This position offers a flexible work environment and is available for an immediate start.

Responsibilities

Manage HubSpot Marketing Hub Enterprise, including campaign architecture, audience segmentation, lead scoring, and workflow automation

Build and optimize multi-step nurture programs, dynamic content, and landing pages to support lifecycle marketing, brand marketing, and lead generation

Translate business objectives into actionable marketing automation strategies that align with Northmarq’s commercial real estate services

Collaborate with business marketing leads to design demand generation strategies and campaign messaging

Ensure campaigns are aligned with sales processes and integrated with Salesforce CRM

Performance & Optimization

Partner with sales operations, corporate marketing, and data teams to improve lead tracking, scoring, and reporting

Monitor campaign performance and engagement trends to drive continuous improvement

Deliver reporting and insights through dashboards and executive summaries to support data-driven decisions

Maintain compliance with CAN-SPAM, GDPR, and internal data governance policies

Stay current on HubSpot capabilities and marketing automation trends to recommend new tools and methods

Platform Expertise & Collaboration

Serve as the internal expert on HubSpot and its integration with Salesforce

Provide training and support to marketing team members and stakeholders

Lead QA and testing processes to ensure campaign accuracy and performance

Collaborate with the Digital Product Owner to evaluate platform enhancements and integrations that support evolving business needs

Develop and maintain advanced segmentation strategies using HubSpot lists, workflows, and behavioral data

Ensure data accuracy and hygiene across HubSpot and Salesforce

Maintain an up-to-date opt-in database and manage communication preferences

Recommend and implement platform integrations to enhance campaign capabilities

What We're Looking For

5+ years of experience in marketing automation, preferably in B2B or financial services

Bachelor’s degree in marketing or related field

Proven hands-on experience with HubSpot, Salesforce Marketing Cloud, or similar platforms

Strong understanding of CRM systems (Salesforce preferred), customer lifecycle strategies, and data privacy compliance

Experience developing journey maps and lifecycle frameworks

Proficiency in HTML / CSS for email templates and advanced campaign analytics

Strong communication, collaboration, and project management skills

Ability to manage multiple projects and stakeholders across departments

Experience with Jira, Asana, or other project management technology

Benefits

Northmarq offers a highly competitive benefits package including : medical, dental, vision, paid time off, 401K match and an annual discretionary contribution based on business performance, paid parental leave and adoption assistance, education assistance, volunteer paid time off, charitable contribution match and so much more!

Compensation

Minnesota Residents : Northmarq carefully considers multiple factors to determine compensation. The salary range for the Senior Marketing Automation Specialist position is

$85,000.00 to $105,000.00

annually. This range is a good faith estimate and the actual compensation offered will depend on the candidate’s skills, qualifications, and experience.

EEO & Voluntary Self-Identification

Northmarq is an equal employment opportunity employer. Participation in voluntary self-identification is confidential and used for regulatory reporting purposes as required. If you have a disability, you may voluntarily identify yourself in accordance with applicable law.

How to apply

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