Senior Marketing Automation Specialist

Job Title

By joining Bio-Techne, you'll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range :

$69,800.00 - $114,800.00

The Sr. Marketing Automation Specialist will work with our campaign management and digital marketing teams to develop and deploy our email and nurture programs to increase customer engagement and drive revenue. This role facilitates the development of emails and landing pages using Marketo and provides strategic recommendations to improve performance based on the ROI / effectiveness of these programs. A successful Sr. Marketing Automation Specialist will stay abreast of new technologies and changes in the digital marketing environment to best serve the objectives of the organization. Continuously improve efficiency and effectiveness of marketing business processes.

Key Responsibilities :

• Build and execute marketing campaigns across marketing automation and 3rd party platforms.
• Prepare Marketo emails, landing pages, forms, smart campaigns, and list loads as needed and within assigned timelines.
• Understand capabilities and functionality of Marketo Nurture Programs and build upon requests.
• Support QA and testing of all Marketo programs, individual assets, and integrations between platforms. Support initiatives to integrate new 3rd party tools.
• Support strategy sessions for assigned business units with campaign development, updates, and recommendations based on data and quarterly goals.
• Able to segment prospect database to target campaigns and improve message relevancy.
• Apply tracking and reporting to all Marketing Automation tactics.
• Assist with troubleshooting issues across all assigned business units.
• Assist with Marketo data hygiene, system maintenance and lead management.

Education and Experience :

Why Join Bio-Techne :

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.