Location : Preferably U.S. (open to global talent)
Reports to : Regional Director / Campaigns Team
About Amplify
Amplify is one of the world’s leading creator-led agencies, trusted by TikTok, Unilever, Google, and Warner Bros to deliver groundbreaking social-first campaigns. We combine production, creator management, and strategy to place brands at the centre of culture.
The Role
We’re looking for a hands-on Social Media Content Producer to lead content production for a leading consumer crypto brand . This role will sit inside Amplify’s production team and focus on end-to-end TikTok content creation — from casting talent and sourcing locations to shooting, editing, and publishing content that resonates with crypto audiences.
You’ll be the creative driver behind an “always-on” social program designed to stand out in the finance and crypto space. You’ll need a deep understanding of crypto culture , memes, and financial storytelling, combined with proven production chops in short-form video.
Key Responsibilities
- Lead end-to-end content production : ideation, scripting, casting, shooting, editing, and publishing TikTok videos.
- Deliver a consistent pipeline of 12+ assets per month , ensuring brand tone, style, and messaging are maintained.
- Translate crypto and finance concepts into engaging, culturally relevant content (skits, memes, street interviews, explainer formats).
- Manage and brief external creators when required, ensuring alignment with brand and campaign objectives.
- Own content calendars, oversee scheduling, captions, and publishing.
- Monitor performance data and run A / B tests to optimise content formats.
- Act as a cultural scout : stay across crypto trends, TikTok formats, and finance memes to keep the brand ahead of the curve.
- Work closely with Amplify’s strategy, creative, and account teams across the U.S. and APAC
About You
3–5+ years experience producing short-form social content (TikTok, Reels, Shorts).Deep knowledge of crypto culture, trading communities, and financial content — you know the difference between “Proof of Reserves” and “HODL” and can make it TikTok-friendly.Proven ability to cast, direct, and manage creators or actors for social shoots.Strong technical skills in filming and editing (mobile and professional equipment).Ability to juggle multiple projects, with strong organisational and project management skills.Creative mindset : able to turn finance into culture, making a crypto brand stand out as a challenger in the category.Comfortable working in a fast-paced, global agency environment .Why Amplify?
Join a global team producing work at the cutting edge of social and creator culture.Direct creative ownership of a marquee global account in the crypto sector.Opportunity to define and build the crypto content playbook for TikTok.