Sr. Product Marketing Manager

Sr. Product Marketing Manager

Sr. Product Marketing Manager

San Francisco, California / Palo Alto, California / Los Angeles, California

Tinder Product / Hybrid

Our Mission : Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need : real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, "It Starts with a Swipe".

Our Values : One Team, One Dream

We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

Own It

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

Never Stop Learning

We cultivate a culture where it's safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

Spark Solutions

We're problem solvers, focusing on how to best move forward when faced with obstacles. We don't dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

Embrace Our Differences

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

The Role :

We're looking for a Senior Product Marketing Manager to lead Global product marketing strategy and execution for our Core product pillar. This includes products across member and revenue growth, such as our onboarding experiences and subscription offerings.

At the intersection of marketing, brand, and product, you'll own go-to-market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications and regional marketing teams to drive app growth and feature adoption.

This is a perfect role for a hands-on, data driven, consumer tech marketer that has an intuitive understanding of how to balance brand, business, and UX needs to drive results. We're looking for someone that can develop new processes and ways of working cross-functionally with marketing, product, comms, and insights to help us scale growth and elevate our in-app brand experience. This highly cross-functional role will report into the Director of Product Marketing Core.

Where you'll work :

This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto.

In this role you will :

• Lead Global go-to-market strategy to drive feature adoption across the core product.
• Partner with Brand, Product, and Creative teams to develop product feature strategy, including naming, positioning, and messaging that will resonate with our audiences and differentiate our products in the market.
• Collaborate with the CRM teams to develop and execute marketing strategies that drive feature adoption in app.
• Position and package our trust and safety product line and features for the Tinder community with a Tinder brand lens to ensure it is differentiated and special.
• Identify product opportunity areas backed by data and insights. Partner with product and consumer insights on the testing framework (positioning and concepting) to check hypotheses and analyze results. Prioritize features in terms of importance to the consumer.
• Establish KPIs for all programs, create results forecasts, and track performance to ensure MarComms plans are delivering expected business outcomes : product adoption, retention, and user sentiment.
• Create a consistent and compelling narrative across channels and product lines, maintaining strong messaging hierarchy and effective content strategy plans
• Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
• Recommend new product ideas and marketing strategies
• Advise on competitive analyses and consumer research efforts to understand key consumer segments and define opportunities
• Partner with the Product team to help prioritize product development based on consumer and market research
• Partner with regional teams to advise on local product marketing campaigns
• Support regional marketing teams by advocating for their product needs and requests
• Own internal communication of product marketing initiatives

You'll Need :

Bonus :

As a full-time employee, you'll enjoy :

$145,000 - $170,000 a year

The salary range for this position is $145,000 - $170,000. Factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles / Palo Alto / San Francisco. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Commitment to Inclusion

At Tinder, we don't just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don't meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here :

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.