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Sr. Marketing Analyst
Sr. Marketing AnalystMediabistro • Denver, CO, United States
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Sr. Marketing Analyst

Sr. Marketing Analyst

Mediabistro • Denver, CO, United States
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Job Summary : WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company,

comprised

of global market leaders : Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and

100+

festivals annually for

nearly 4,000

artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the

98 million fans that attend Live Nation Entertainment events each year. For

additional

information, visit

www.livenationentertainment.com

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on !

THE TEAM

We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no

previous

experience working in music just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.

The

Marketing Insights and Data Analytics Services

team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire

new marketing

programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.

THE ROLE

The Sr. Marketing

Analyst

is responsible for

analyzing

digital media campaigns and tactics for

Live Nation

in North America.

They will partner with 200+ regional marketers to support data and analytics needs to inform planning decisions,

define KPIs,

validate

that

tracking is in place, measure performance, and

provide

analysis and recommendations based on learnings

This position

is responsible for

building intuitive and agile dashboards (Tableau), conducting trainings to empower marketers to self-serve, distilling learnings into insights,

craft

ing

data into stories in presentation formats, presenting

learnings

to

multiple teams,

ideating on testing opportunities,

analyzing

and interpreting data,

and being

an analytics

thought-partner to all marketing teams.

The ideal candidate will be an experienced analyst, effective storyteller,

curious, detail-oriented,

and

able extrapolate meaningful and actionable insights

from data

They will bring a mix of skills and knowledge that span digital media, business growth optimization,

creativity,

and an ability to

scale up learnings across a large volume of campaigns.

This person will report to the Senior Manager of Marketing Analytics.

WHAT THIS ROLE WILL DO

Be the marketing analytics lead and

thought

partner for

Live Nation

regional marketers, championing the use of data to inform marketing strategies

reate

and

maintain

marketing analytics reports

and

dashboards, ensuring

consistency of data sources, metrics and

approach

and driving

adoption across

the

organiza

tion

Synthesize

data

into clear,

actionable

insights and recommendations that drive business results

Interpret business requests from stakeholders, recommend and clearly communicate potential solutions

Collaborate with business stakeholders to understand their

objectives

, gather their requirements, and define

KPIs, tracking, analytics and reporting

for campaigns and channels

Drive automation

and scale

of analytics

through

creation of

tools,

self-service

dashboards,

and

self-contained

presentations

Ability to lead projects from initiation to completion by outlining clear steps, identifying key stakeholders, and communicating effectively across teams

Conduct in-depth ad hoc marketing analysis as identified by strategic partners and planners

Perform advanced, exploratory, and ad hoc analysis on diverse data sets

, requiring writing and running SQL queries to access data across multiple tables within data warehouses

Be the expert on media performance measures and metrics (ROAS, CPC, CM, etc.) and

determine

factors that influence those metrics

across

the

Live Nation

business

Effectively communicate complex

analyses

to

stakeholders

, through compelling writing

, creative presentation decks

and verbal storytelling

Contribute to the development of performance forecasting and planning tools

Support media

testing operations as needed including

testing ideation,

test plan

design,

recommendations

and integrated readouts

Assist

with the maintenance of

marketing data sources

through

escalati

on

of

discrepancies to

with engineering and technical teams

WHAT THIS PERSON WILL BRING :

Bachelor’s degree from an accredited university or college in Marketing, Marketing Science, Marketing

Analytics

or similar field

3+ years of work experience in

analyzing

and reporting on digital media channels

and performance

(paid search, paid social, programmatic display)

Strong verbal / written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams

Proficiency

with data visualization, deck design, storytelling and presenting complex information

Understanding of key media performance metrics including ROAS, ROI, CPC, Contribution Margin

, etc.

Experience creating dashboards, authoring

reporting

and troubleshooting BI reporting and dashboard platforms such as DOMO,

Tableau

or similar tool

Able to write and run SQL queries to pull data

required

across multiple tables

Experience with

digital media platforms such as

SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager

, YouTube Analytics

, etc.

MS Excel

expertise

– lookups, pivot tables, and complex formulas

Proficiency

in presentation tools such as PowerPoint or Google Slides

DESIRED TECHNICAL COMPETENCIES :

Experience

analyzing

clickstream and conversion data (Google Analytics, Adobe Analytics,

AppsFlyer

Experience in measuring offline marketing tactics (TV, Radio, OOH)

Knowledge of statistics

, measuring statistical significance, and statistical testing methodologies

Ex

perience

working at

a growth stage Internet, software,

DTC

or similar company desired

Experience working in Entertainment

or Live Events

industry

LOCATION : Los Angeles preferred, remote acceptable but work is on PT time

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits :

HEALTH :

Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF :

Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets

WEALTH :

401(k) program with company match, Stock Program Reimbursement

FAMILY :

New parent programs & support including caregiver leave and baby bonus, infertility support

CAREER :

Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS :

Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

#LI-EF1

#LI-Remote

#LI-RemoteLosAngeles,CA

The expected compensation for this position is :

$84,000.00 USD - $105,000.00 USD

  • Pay is based on a number of factors including market location, qualifications, skills, and experience.

#J-18808-Ljbffr

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