Job Summary : WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company,
comprised
of global market leaders : Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and
100+
festivals annually for
nearly 4,000
artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the
98 million fans that attend Live Nation Entertainment events each year. For
additional
information, visit
www.livenationentertainment.com
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on !
THE TEAM
We are excited about music, live entertainment, marketing, data, and technology. We are driven by a passion to understand the root causes of complicated problems and partner with stakeholders to discover and implement solutions. Most of us had no
previous
experience working in music just a shared excitement about the space, a willingness to go to concerts / venues / festivals when needed as part of the job, and a desire to go to concerts / venues / festivals in our free time, too.
The
Marketing Insights and Data Analytics Services
team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire
new marketing
programs and improve existing marketing efforts across Concerts, Ticketmaster, and Sponsorship business units. We are also responsible for quantifying the value of our marketing efforts through our test and learn program, incrementality testing and attribution thought leadership.
THE ROLE
The Sr. Marketing
Analyst
is responsible for
analyzing
digital media campaigns and tactics for
Live Nation
in North America.
They will partner with 200+ regional marketers to support data and analytics needs to inform planning decisions,
define KPIs,
validate
that
tracking is in place, measure performance, and
provide
analysis and recommendations based on learnings
This position
is responsible for
building intuitive and agile dashboards (Tableau), conducting trainings to empower marketers to self-serve, distilling learnings into insights,
craft
ing
data into stories in presentation formats, presenting
learnings
to
multiple teams,
ideating on testing opportunities,
analyzing
and interpreting data,
and being
an analytics
thought-partner to all marketing teams.
The ideal candidate will be an experienced analyst, effective storyteller,
curious, detail-oriented,
and
able extrapolate meaningful and actionable insights
from data
They will bring a mix of skills and knowledge that span digital media, business growth optimization,
creativity,
and an ability to
scale up learnings across a large volume of campaigns.
This person will report to the Senior Manager of Marketing Analytics.
WHAT THIS ROLE WILL DO
Be the marketing analytics lead and
thought
partner for
Live Nation
regional marketers, championing the use of data to inform marketing strategies
reate
and
maintain
marketing analytics reports
and
dashboards, ensuring
consistency of data sources, metrics and
approach
and driving
adoption across
the
organiza
tion
Synthesize
data
into clear,
actionable
insights and recommendations that drive business results
Interpret business requests from stakeholders, recommend and clearly communicate potential solutions
Collaborate with business stakeholders to understand their
objectives
, gather their requirements, and define
KPIs, tracking, analytics and reporting
for campaigns and channels
Drive automation
and scale
of analytics
through
creation of
tools,
self-service
dashboards,
and
self-contained
presentations
Ability to lead projects from initiation to completion by outlining clear steps, identifying key stakeholders, and communicating effectively across teams
Conduct in-depth ad hoc marketing analysis as identified by strategic partners and planners
Perform advanced, exploratory, and ad hoc analysis on diverse data sets
, requiring writing and running SQL queries to access data across multiple tables within data warehouses
Be the expert on media performance measures and metrics (ROAS, CPC, CM, etc.) and
determine
factors that influence those metrics
across
the
Live Nation
business
Effectively communicate complex
analyses
to
stakeholders
, through compelling writing
, creative presentation decks
and verbal storytelling
Contribute to the development of performance forecasting and planning tools
Support media
testing operations as needed including
testing ideation,
test plan
design,
recommendations
and integrated readouts
Assist
with the maintenance of
marketing data sources
through
escalati
on
of
discrepancies to
with engineering and technical teams
WHAT THIS PERSON WILL BRING :
Bachelor’s degree from an accredited university or college in Marketing, Marketing Science, Marketing
Analytics
or similar field
3+ years of work experience in
analyzing
and reporting on digital media channels
and performance
(paid search, paid social, programmatic display)
Strong verbal / written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
Proficiency
with data visualization, deck design, storytelling and presenting complex information
Understanding of key media performance metrics including ROAS, ROI, CPC, Contribution Margin
, etc.
Experience creating dashboards, authoring
reporting
and troubleshooting BI reporting and dashboard platforms such as DOMO,
Tableau
or similar tool
Able to write and run SQL queries to pull data
required
across multiple tables
Experience with
digital media platforms such as
SA360, The Trade Desk, Campaign Manager, Facebook Ad Manager
, YouTube Analytics
, etc.
MS Excel
expertise
– lookups, pivot tables, and complex formulas
Proficiency
in presentation tools such as PowerPoint or Google Slides
DESIRED TECHNICAL COMPETENCIES :
Experience
analyzing
clickstream and conversion data (Google Analytics, Adobe Analytics,
AppsFlyer
Experience in measuring offline marketing tactics (TV, Radio, OOH)
Knowledge of statistics
, measuring statistical significance, and statistical testing methodologies
Ex
perience
working at
a growth stage Internet, software,
DTC
or similar company desired
Experience working in Entertainment
or Live Events
industry
LOCATION : Los Angeles preferred, remote acceptable but work is on PT time
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits :
HEALTH :
Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF :
Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
WEALTH :
401(k) program with company match, Stock Program Reimbursement
FAMILY :
New parent programs & support including caregiver leave and baby bonus, infertility support
CAREER :
Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS :
Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
#LI-EF1
#LI-Remote
#LI-RemoteLosAngeles,CA
The expected compensation for this position is :
$84,000.00 USD - $105,000.00 USD
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Marketing Analyst • Denver, CO, United States