Senior Digital AnalystVirtualVocations • Fresno, California, United States
Senior Digital Analyst
VirtualVocations • Fresno, California, United States
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A company is looking for a Senior Digital Analyst to support measurement strategies for clients.
Key Responsibilities
Lead communications and data gathering to support measurement strategies for clients
Conduct data-driven analyses to optimize clients' media investments and align recommendations with client goals
Assist in business development efforts and provide training on analytics tools and methodologies
Required Qualifications
3+ years of digital marketing analytics experience, with 2+ years in team management
Strong knowledge of digital channels and media metrics
Understanding of incrementality testing and its application in media recommendations
Proficiency with analytics systems and advanced measurement tools
Familiarity with basic business and financial concepts, and statistical analysis
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Digital Analyst • Fresno, California, United States
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