Director, Gift Planning Marketing & Stewardship - Central Advancement

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Director, Gift Planning Marketing & Stewardship

The Division of Advancement and Alumni Engagement utilizes resources, technology, and business for the purpose of constituent engagement, donor research and solicitation, and stewardship throughout Emory University and Health Systems. Our mission is to inspire and steward meaningful, lasting relationships that elevate engagement and giving to fulfill Emory's mission to serve humanity. AAE is a high-performance team built on innovative ideas, trust, and accountability. We foster collaborative connections and value inclusion. We are currently seeking a Director, Gift Planning Marketing & Stewardship.

The Gift Planning team supports the development officers and the donor's efforts to create new planned gifts. This position will report to the Assistant Vice President of Gift Planning.

This position manages marketing, stewardship, and event planning activities for the Office of Gift Planning.

Key Responsibilities :

• Drives awareness, engagement and pipeline to generate leads, sets strategic vision and activates multichannel campaigns / programs.
• Develops, implements and evaluates comprehensive year-round integrated marketing & communication plans and strategies across multiple audiences to educate, inform and engage donors using data analytics, key messaging, storytelling and brand experience to convey visibility, meaning and importance of planned gifts.
• Help set the strategic framework for positioning, platform and voice for gift planning marketing campaigns which may include direct mail, print and digital advertisements and email.
• Oversees all gift planning communication platforms including website content and social media pages.
• Collaborate across the enterprise with healthcare, school / unit and central advancement and alumni engagement offices to create, implement, and integrate planned giving into marketing, activities, and events.
• Leads cross functional teams with Emory Communication & Marketing, external vendors, etc. to manage project ideation, direction and execution to ensure a consistent visual image, writing style and adherence to brand guidelines.
• May perform various design updates of current materials, as well as copy edits.
• Plans and hosts planned giving education / cultivation events together with university, healthcare and alumni engagement partners.
• Promotes and enhances stewardship of all Emory gift planning donors.
• Uses software systems to manage projects, report findings, analyze data and implement recommendations.
• May cultivate, solicit, and steward planned giving donors via marketing strategies.
• May manage relationships and service agreements with outside vendors and internal customers.
• Performs related responsibilities as required.

Additional Job Details :

Minimum Qualifications :

Preferred Qualifications :

Note : This role will be granted the opportunity to work from home regularly but must be able to commute to Emory University on a flexible weekly schedule based upon business needs. Schedule is based on agreed upon guidelines of department. This role requires residency in the state of GA. Emory reserves the right to change remote work status with notice to employee.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory University does not discriminate in admissions, educational programs, or employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Students, faculty, and staff are assured of participation in university programs and in the use of facilities without such discrimination. Emory University complies with Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity, and affirmative action (for protected veterans and individuals with disabilities). Inquiries regarding this policy should be directed to the Emory University Department of Equity and Civil Rights Compliance, 201 Dowman Drive, Administration Building, Atlanta, GA 30322. Telephone : 404-727-9867 (V) | 404-712-2049 (TDD).

Emory University is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Department of Accessibility Services at 404-727-9877 (V) | 404-712-2049 (TDD). Please note that one week's advance notice is preferred.