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Brand Marketing Lead

MediabistroGreen Bay, WI, United States

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Badger State Brewing Company Brand Marketing Lead Green Bay, WI

Full time Apply for Brand Marketing Lead

Will focus on promoting a the brand, products, and events to increase sales and build customer loyalty. This role typically includes managing social media, planning events, creating advertising campaigns, and collaborating with other businesses. Strong communication and creativity are key for success in this position.

About Badger State Brewing Company

Independent and family owned beverage company located in Green Bay, Wisconsin. Searching for the best people to help us bring people together over beer.

Description

Key Responsibilities :

Beer Brand Marketing (Distribution & Retail)

Create sales tools for distributors and retailers (sell sheets, decks, seasonal one-pagers, etc.)

Coordinate launches for core beers and seasonals across email, social, and distributor channels

Write packaging copy that reflects our values and inspires shelf appeal

Manage brand voiceacross digital , print, POS, and retailer communication

Support off-site events and activations (festivals, tastings, retailer events)

Oversee production of point-of-sale materials for grocery, on-premise, and independent accounts

Lead brand campaigns across retail, wholesale, and owned channels.

Partner with CMO on brand and go-to-market strategy.

Drive seasonal / product storytelling with Creative, Digital, and Store teams.

Use insights and performance data to optimize campaigns.

Own timelines , calendars, and cross-functional coordination.

Oversee in-store marketing and wholesale programs.

Social Media Management :

Creating and curating engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns.

Advertising Campaigns :

Developing and executing advertising strategies across various channels, including digital, print, and radio.

Partnerships and Collaborations :

Working with bars, restaurants, retailers, and other businesses to expand the brewery's reach and increase sales.

Public Relations :

Building relationships with media outlets and influencers to generate positive press coverage and brand visibility.

Brand Management :

Ensuring consistent brand messaging and visual identity across all marketing materials and platforms.

Market Analysis :

Monitoring market trends, analyzing sales data, and identifying opportunities for growth.

Core Responsibilities

Oversee online presence : direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp.

Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.

Plan, organize and implement a range of social media programs.

Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management

Develop and maintain ongoing relationships with craft beverage community.

Qualifications

Minimum of 3-5 years experience in digital marketing, or similar field, and / or a minimum of a bachelor’s degree in marketing with 2 years experience in the field.

Understanding of engaging content including photos, video, editing

Aptitude for exceptional copywriting

Project management minded with strong organizational skills

Desire to work in the food and beverage industry, with a strong knowledge of beer preferred

Availability to work nights and weekends as needed

Event Planning Experience : Experience in planning and executing successful events is beneficial.

Passion for beer, craft beverages, and the social nature of communal imbibing.

Competitive Pay : Base salary commensurate with experience, plus incentive-based commission and quarterly bonus potential.

Retirement : 401k with Safe Harbor matching contributions.

Paid Time Off : Up to 21 days PTO with tenure, paid sick leave, and 14 paid holidays annually.

Paid Leave : Enhanced paid parental leave.

Flexible Schedule : Flex days for salaried employees covering weekend events.

Staff Discounts : 25% off beer and 40% off merchandise—we want you to rep the brand with pride and keep your fridge stocked.

Travel & Perks : Mileage and expense reimbursement, beer destination trips, and milestone-based sabbaticals.

Shift Beverages : A good day’s work deserves a good beer (or beverage).

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Marketing Brand Lead • Green Bay, WI, United States

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