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Product Marketing Lead

Product Marketing Lead

VirtualVocationsAppleton, Wisconsin, United States
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A company is looking for a Product Marketing Lead.

Key Responsibilities

Lead product positioning, messaging, and packaging across customer segments and verticals

Develop go-to-market strategies for product launches and major releases

Build and deliver sales enablement content such as pitch decks and product sheets

Required Qualifications

Strong product marketing experience in B2B SaaS, ideally with platform / API or dev-focused products

Proven success in translating technical capabilities into clear, differentiated messaging

Experience owning end-to-end product launches and go-to-market plans

Track record of building sales enablement materials that drive impact in complex sales cycles

Skilled at working across cross-functional teams, especially Product and Sales

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Product Marketing Lead • Appleton, Wisconsin, United States

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