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Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

VirtualVocationsLincoln, Nebraska, United States
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A company is looking for a Senior Specialist, Marketing Automation & Campaigns.

Key Responsibilities

Execute multi-channel campaigns targeting Tier 1-3 accounts in collaboration with sales

Manage paid ads, LinkedIn Matched Audiences, and persona-based email nurtures while tracking engagement data

Build, launch, and optimize campaigns on LinkedIn Ads and Google Search, ensuring alignment with campaign goals

Required Qualifications

3-5 years of experience in B2B digital marketing, demand generation, or ABM execution

Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (preferably Pardot or Salesforce Marketing Cloud)

Familiarity with ABM principles and collaboration with sales teams

Comfortable analyzing performance data and making data-driven recommendations

Highly organized with strong campaign setup and optimization skills

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Marketing Specialist • Lincoln, Nebraska, United States

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