AVP, Brand Integration

Associate Vice President, Brand Integration

The Brand team's purpose is to articulate and ensure the Synchrony brand strategically aligned and integrated across all products, partner platforms, communication channels and touchpoints. As our business begins the transition of being more consumer-forward, we are reimagining how the Synchrony brand comes to life in a way that communicates its powerful presence backing more than $180B in financial transactions each year, empowering the financial lives of 1 in 4 American adults, and the peerless service and support it provides to small and mid-sized businesses.

The Associate Vice President, Brand Integration is a service-oriented leader who appreciates that brand building work is in the details and can influence better brand outcomes through their deliverables while simultaneously improving relationships with colleagues.

Reporting to the Vice President, Brand Strategy and Integration this leader will be in a highly visible role responsible for representing the Synchrony brand identity, reimagining touch points to align them with the brand, and supporting the strategic direction of Brand to internal functions and departments.

Our Way of Working

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

• Review, advise, and / or create on-brand materials for a variety of projects and touch points. Support ad-hoc requests for key teams, including but not limited to high-priority and / or quick turn requests, communications, creative for internal events or leaders, etc.
• Draft creative briefs and project charters for internal efforts to align leaders ahead of work stream kickoffssetting teams up for success
• Shape, manage, and execute project plans for updating communication flows, touch points, materials, and creative. Project management and the ability to follow up unprompted are essential.
• Collaborate across Brand, CE teams, and other functions to brainstorm ideas, solutions, approaches to opportunities, etc. to "make the brand sing"
• Be a proactive student of the Synchrony brand, the sector, the brand's communications, and user experiences. This includes mining the work of competitors, consumer & customer insights decks, and data on hand to inform your perspective / guide your work
• Support the VP Brand Strategy & Integration in acquiring intel, benchmarking, brainstorming, consumer testing, and / or piloting programs
• Assess needs and / or gaps in current work and deliver recommendations to align them with the brand identity
• Be an ambassador and advocate for the Brand Team to step in, support, and elevate the Brand
• Build a personal brand of reliability, consistency, and serviceto the brand ideal, the brand strategy, and stakeholders. Success in this role will be determined by the ability to influence the organization through consumer, merchant and industry insights, data and strategic brand ideas vs brand campaign development and execution. A bility to influence and build relationships expands access to teams, initiatives, and opportunities to amplify brand impact.
• Perform other duties and / or special projects as assigned.

Qualifications / Requirements

Desired Characteristics

Grade / Level : 11

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.

Reasonable Accommodation Notice

Job Family Group : Marketing