Director, Digital & Social Media

Director Of Channel And Social Media Marketing

Thank you for your interest in careers at AAFP! The American Academy of Family Physicians and its chapters proudly represent more than 128,300 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States. The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best : providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

Hours : Monday-Friday (hybrid) Additional hours as needed Travel : Possible 5-7 days travel per year

Job Description

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.

Summary Of Responsibilities

The director of channel and social media marketing is a visionary leader and hands-on expert responsible for defining and executing a comprehensive channel marketing strategy aligned with organizational goals. This role leads the planning, execution and optimization of paid media, social media (organic and paid), emerging channels, sponsored products and CRM initiatives. The ideal candidate thrives at the intersection of creativity and data, with a proven track record of building engaged communities and driving measurable business outcomes. Key responsibilities include :

• Strategy : Define the overall channel marketing strategy to align with company goals and objectives across audiences; drive multi-channel approach, customer-journey mapping, and testing strategies, explore and test new strategies by leveraging new channels and new media types.
• Leadership : Build, mentor and lead a high-performing team of channel and media strategists; set clear goals and KPI's for team members; instill a culture of accountability and excellence in team members; foster an AI / data-driving and performance-oriented team culture.
• Planning : Lead the team in planning, execution and optimization of owned channels and paid media campaigns across channels; lead campaign development, including targeting and channel strategy, messaging, and performance optimization; coach team and demonstrate excellence in translating strategic goals into digital campaigns with measurable metrics and outcomes.
• Collaboration : Partner with other senior leaders and cross-functional teams, including Insights, Creative Services, Brand Strategy, Product Marketing, Content Strategy Analytics and Web Strategy to ensure our marketing delivers on the AAFP's overarching business goals.
• Analysis and Oversight : Evaluate effectiveness of channel strategy and make adjustments to strategy to optimize performance; oversee the monitoring of deliverability and account reputation in line with CAN-SPAM and GDPR regulations. Other duties as assigned.

Requirements

Requires a bachelor's degree in communications, marketing, or related area (or through equivalent work experience), plus a minimum of 10+ years related work experience. Required skills for success include :

At the AAFP we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity / expression, pregnancy, marital status, religion, physical or mental disability, military / veteran status, or any other protected status.