Creative Communications Specialist Job at Medium in New Orleans

NOLA Public Schools Vision

The vision of the NOLA Public Schools is that every student receives a high-quality education that fosters their individual capabilities, while ensuring that they thrive, achieve physical and mental wellness, and are prepared for civic, social, and economic success.

The Creative Communications Specialist supports NOLA Public Schools in developing and implementing strategies that strengthen the district’s visibility, reputation, and stakeholder engagement. This role is responsible for creating written, visual, and digital content for district communications, social media management, providing audiovisual (AV) and television production support, and cross-training with team members to ensure seamless communications coverage across platforms. The specialist works closely with staff and external partners to highlight district achievements and ensure consistent, professional representation of NOLA Public Schools.

Communications

Develop and implement communications strategies that align with the district’s mission, vision, and values.

Create engaging written, visual, and digital content for district communications.

Ensure consistent application of the district’s brand across print, digital, and media platforms.

Support communications campaigns for district initiatives, events, and priorities.

Social Media and Creative Content Management

Partner with the Assistant Director of Digital Media to manage and grow NOLA Public Schools’ presence on social media platforms, including but not limited to Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.

Create content that highlights district initiatives, student and staff achievements, and community partnerships.

Monitor media engagement, respond to inquiries, and track analytics to inform strategy.

AV / TV Support

Provide audiovisual and technical support for board meetings, press conferences, and district events.

Coordinate live-streaming and recording services for internal and external communications.

Assist with the production and editing of video content for television, social media, and the district’s website.

Troubleshoot AV equipment and ensure professional quality in all recordings and broadcasts.

Cross-Training & Team Collaboration

Cross-train with communications team members to provide coverage and support across all communications functions.

Serve as a backup for media relations, newsletters, website content updates, and crisis communications as needed.

Collaborate with schools, departments, and community partners to share stories and strengthen stakeholder engagement.

Education and Experience

Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field required.

Minimum 5 years of experience in communications, media production, or social media management.

Experience with AV / TV production, live streaming, and video editing strongly preferred.

Knowledge, Skills or Abilities Required

Strong written and verbal communication skills with the ability to tailor messages for diverse audiences.

Proficiency with social media platforms, scheduling tools, and analytics.

Skilled in audiovisual equipment operation, video production, and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or equivalent).

Graphic design skills a plus (e.g., Canva, Adobe Creative Suite).

Ability to work collaboratively in a fast-paced environment and manage multiple priorities.

Flexibility to work evenings and weekends as needed for district events

Salary & Benefits

$60,400 - $89,485 a year

Salary Offers

Our salary offers reflect a commitment to equity and transparency. Each offer is determined by education, years of experience, and alignment with compensation across similar roles within the district.

Work Environment

Listed below are key points regarding environmental demands and the work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, etc.) part of the workday;
• Required to exert physical effort in handling objects more than 30 pounds rarely;
• Required to be exposed to physical occupational risks (such as cuts, burns, exposure to toxic chemicals) rarely;
• Required to be exposed to physical environment which involves dirt, odors, noise, weather extremes or similar elements rarely;
• Normal setting for this job is an office / school setting.

Performance Evaluation

The employee will be evaluated based on the above position using either two methods : via COMPASS or a NOLA-PS evaluating instrument. If the employee holds an Educational Leadership certification, he / she will be evaluated via COMPASS to ensure renewal of certification.

EEOC Statement

NOLA Public Schools is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status.

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